This blog is about the pursuit of internet marketing in higher education. Marketing a college or university is a little different than a normal business because it is a non-profit entity. Also college websites were some of the first on the web and the .edu domain is one of the most trusted brands so building value online isn’t the challenge that it is in a normal business. A college website can’t exactly measure ROI by sales because a college sells an education. Because of these unique challenges college markets can’t necessary follow the normal blueprint and must create one of their own. This blog is dedicated to that pursuit.
The Staff
Although this blog was originally created by one person it’s continued growth has warranted the addition of more writers. You can read more about each author on their bio page’s linked below.
Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.
Ways to Connect with Kyle
Karlyn is loving life as the marketing manager for Eduventures and as a staff writer for .eduGuru. She holds a Bachelor of Science in Communication from Boston University, a Master of Business Administration from Norwich University, and is pursuing a Ph.D. in Psychology from Capella University.
To quote a friend of hers: "Karlyn is a super rad ninja marketing genius who will make your target demographic submit to your every whim through sheer willpower. Oh, and she's smarter than you." We're not sure about the smarter part, but "super rad ninja" is true enough.
Compulsory disclaimer: The views expressed in Karlyn's posts are hers and hers alone, and do not represent those of anyone she earns a paycheck from. Yes, it's true - the girl has a mind of her own.
For six years, Michael served as the Director of Web Marketing at Pittsburg State University. Currently, he is the Senior Interactive Developer at Aquent and is also CTO for the interactive map provider nuCloud. When it comes to web communication, he focuses very heavily on interpersonal communication components of websites, as well as content considerations that must be taken into account when building usable sites. He is an active supporter of the dotCMS community, accessibility advocate, consultant, internationally featured speaker on web issues, and general purpose geek who wears many hats.
Nick is the Associate Director of Web Communications at Wayne State University by day. By night he hosts the video blog EDU Checkup where he reviews higher education web sites live. Nick is an active member of the higher education web community and is an officer of Refresh Detroit, a group of web professionals whose goal is to promote web standards, usability, and accessibility.
Nikki is a multimedia specialist with Penn State's World Campus Learning Design unit, creating and editing multimedia for online courses.
Previously, she was technology training coordinator with the Penn State University Libraries, responsible for technology training offered in the Libraries' 20+ departments and 30+ library locations.
Over the years, she's been she served as an interim associate director of instructional technology and multimedia, a programmer, a database specialist, a Microsoft Certified Master Instructor, a continuing education instructor for seniors and adults with disabilities, and a high school English and communications technology teacher.
Her interests are in the areas where technology, training, and communication intersect. She holds degrees in both computer science and in education. She is also an insomniac and an extreme extrovert with an indiscriminate love of language (including expletives).
Mike is the Web Manager for Enrollment at Emerson College in Boston, MA. He leads web marketing and online recruitment efforts for undergraduate and graduate admission. Mike also chairs the social media group at Emerson as they work on coming up with ways to use the social web to recruit the next generation of students. You can find him on Twitter at @mikepetroff.
Jess is the Director of Web Communication at Suffolk University. She has been a leader in electronic outreach strategies for grassroots educational non-profits for over ten years. Currently Jess is focused on strengthening virtual relationships with a heavy emphasis on enrollment and retention based efforts. Connect with her on Twitter, LinkedIn or visit her personal website and blog.
Past Writers
Rachel Reuben is the Associate Vice President for Marketing Communications at Ithaca College. She was a blogger on .eduGuru from November 2008 - January 2010. Read her complete bio.
