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Internet Marketing and Web Development in Higher Education and other tidbits…

Making Users Remember Your Website

23 Jun 2014

written by Stephen Miller

Making Users Remember Your Website

The simple mathematics, which can give a good idea of the probability of remembrance of the website by the user is, the more time user spends on your website, the greater the probability of your website to cling to the memory of the users. Another equation can be, the more number of web pages visited by the user, the more the probability of the user to remember, recall, and revisit the website. So, not only it is imperative to expand the time period of your users, it is equally important to ensure that they are utilizing the time in useful web browsing rather than in understanding the web mechanism.

A number of users have expressed their concern regarding the enormous pages a website contains that appear as a perplex maze to users, not helpful in anyway. Adding pages to websites is a smart option from the SEO point of view, but when we are talking about Point-of-Sale, it can actually backfire. Furthermore, several other practices are prevailing in the web design industry, which, though seem constructive, cause more harm than benefits to the business. Let’s look at some of the conventional web design and development practices that can be altered to augment the probability of user remembering the website, without degrading the search engine standing of the website.

1. Hidden Search Bar

Why is Google search bar so popular among users; because of its simplicity and ease of use. Apart from simplicity, when users type something on Google’s search bar, the database provides users with pertinent options to choose from, making the searching simple and comprehensive. On the contrary, a number of websites either have no search bar or their search bar is hidden somewhere in the top right corner of the home page, barely visible. Thus, users have to waste their time before they can land to the desired page. Furthermore, many search bars are way farther than being user-friendly, being unable to detect any spelling mistake. Thus, when a user makes a typo, a “Page Not Found” display is shown, albeit the desired page is present in the website. This is where development sophistication is required from the web developers so to make their website user-friendly in the real sense.

2. Excessive Content

Websites with alluring images and short content have performed way better in terms of user attraction than websites with excessive content. Again, the need of content is vital from the SEO point of view, but it is not necessary to bombard all content to users, who are least interested in reading each sentence. One solution in this respect is using Parallax Design instead of Content-Based design. With a Parallax design, website can have all the attractive pictures, infographics, and taglines at the top of the Home Page, while excessive content needed for the SEO purpose at the end. The Google Scroller will read the content in the same way; however, users will no more be surrounded with information and content, they don’t intend to read.

3. Compromising Speed over Image Quality

All users are not going to expand the images and photos on your website to check their pixel ratio and image quality, but all users will certainly get frustrated when your web pages take time to load, refresh, and browse. Designers need to keep a balance between the number of images, the quality of images, and the browsing speed of the website, preferring speed over the other two factors.

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About the author

Stephen Miller

Stephen Miller is one of the founding member and Executive Content Developer at 1clickdissertation.co.uk. With his forte and passion in web development and improvement, he has contributed excessively in refining online marketing strategies through his blogs and articles.

This post was written by Stephen Miller


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