In your case, your blog is for an audience other than yourself. Have you considered, then, recruiting bloggers other than yourself?

What I’m saying is, if your blog is aimed at services to students, why not partner with students and create content with a more authentic voice? Student bloggers (under your oversight) would provide you the student prospective, allow a select group of students the chance to become intimately familiar with your services to champion them to other students, and provide resume-building experience as bloggers for them. Additionally, blogging is a task that is easy to delegate to student workers as you can preview their work before publication and you can hand-off to a new team of students from semester to semester without excessive training.

Check out Kyle’s advice on student workers to consider your own interns or work-study staff. Or, if you don’t have the resources to pick up student workers, try to partner with student writers elsewhere on campus. Perhaps you partner with the student paper.

All advice welcome! Thanks and Happy New Year!

@Brad: Great advice! Even if the purpose of the blog in particular is a personal one, implementing analytics may provide you with the feedback you are not getting from comments and trackbacks.

As far as when “enough is enough”, I would say that the questions you need to ask yourself are the same questions you would use to assess any implementation (including blogs): What is the purpose of the blog? If the response I get is low, am I still achieving this purpose? What can I do to promote my blog? Should I consider another tool?

@Mike, @Shawn @PDua: I enjoy blogging for myself. It’s much more comfortable when you work with what you know and what interests you. If you’re lucky, the Web is big enough to draw in enough people who have similar interests. The flip side is it’s also big enough that it takes awhile for them to find you.

I really liked this entry it shows a-lot of people that you shouldn’t just blog for traffic or money, but blogging is more of a personal thing to help communicate with people and help get others to realize how you are feeling and your views on whatever topic you are blogging about that day.

Thanks for the post. In regards to number 2), bloggers should make sure to implement analytics into their blog. That way, you’ll at least know if someone is even viewing the post.

Now here is the ‘rub’. Everyone says to ‘keep blogging’ even though you may not have a strong readership or commentorship…and you may try many different eMarketing Techniques to drive traffic… but when do you decide ‘enough is enough’? After all, blogging isn’t for everybody.

Your thoughts?
-Brad

That said, I’ve just recently begun to jump into the existing world of higher ed blogs and have found them to be smart, interesting and well worth my time.