Comments on: Email is about hitting your user over the head with a sledgehammer

By: sharon bournemouth

sharon bournemouth — Mon, 08 Mar 2010 12:31:24 +0000

Bournemouth is still one of the greatest places to be in the Uk if you are single and seeking someone special, small enough not to be lost in the crowd, but large enough to find romance!

By: directory submission service

directory submission service — Fri, 19 Feb 2010 14:07:04 +0000

p.s. You have a very good template . Where did you find it?

By: james rubinstein

james rubinstein — Tue, 20 Jan 2009 20:36:26 +0000

Your advice reminds me a great deal of Jenny Redish’s in “Letting Go of the Words” . One of my favorite books for web content

By: Stephen Mangat

Stephen Mangat — Thu, 08 Jan 2009 15:49:29 +0000

truth – email should be no frills, just info with strong calls to action. save the prize-winning prose for print.

By: Kyle James

Kyle James — Thu, 08 Jan 2009 15:45:51 +0000

We did some test a while back and I believe that links that were bold got a 20% higher click through rate. Something that simple to help it stand out. Now imagine if you made bold all your links not just in email, but on your site and on other sites linking back to you. How would you like to increase engagement, traffic, etc 20%? I wish I had some more of the research, but yeah something that simple does make a HUGE difference.

By: Cort

Cort — Thu, 08 Jan 2009 15:24:56 +0000

If I receive a marketing email and there is a novel’s worth of text I go straight to see who it’s from and depending on who it is I might not even give it a once over.

I think the example from Obama is wonderful. Making short, concise paragraphs end up being more more effective.

Save the long winded conversation for a phone call or face to face meeting!