Comments on: Mobile Analytics: The Neglected Mutant Step Child

By: Mobile Website Analytics « Dave Mulder's Blog

Mobile Website Analytics « Dave Mulder's Blog — Mon, 15 Mar 2010 15:08:21 +0000

[...] Just over one year ago, Michael Fienen wrote a very detailed article about measuring mobile traffic. His conclusion? Google Analytics suck, though you can get some data out of it. [...]

By: Jessica Schnarr

Jessica Schnarr — Wed, 10 Mar 2010 22:46:29 +0000

I learned a lot from this entry and will definitely save it in my bookmarks. Thanks for the effort you took to write about this matter so deeply. I look forward to future posts.

By: Trey

Trey — Wed, 18 Nov 2009 16:50:09 +0000

Really useful article! I wanted to point out that you can use the screen resolution reg expression to filter your default “screen resolution” report in Google. You can then add that filtered report to your dashboard for easy retrieval. It seems like this approach eliminates the need to set up a separate profile and traffic filter.

By: Michael Fienen

Michael Fienen — Mon, 09 Nov 2009 01:38:46 +0000

Well, the issue is sort of like I describe in this article and the newer follow-up: it’s hard to define what constitutes “mobile,” especially as screen resolutions and such improve. And you’ve got different groups that consider netbooks “mobile platforms,” or people that do or don’t group PDAs in with cell phones. What we really need is some kind of browser flag that would specifically identify a source as mobile. Right now there is no standard for that.

By: Adrian Cameron

Adrian Cameron — Sun, 08 Nov 2009 21:25:18 +0000

Very nice post, picked it up from a backlink from a previous post. I am interested in the growth of the mobile internet user and whether my site is easy to navigate and find on mobile. This is the first time I’ve found someone actually detailing how to start gaining some numbers which can help really defining the growth of this market segment. It’s going to grow phenomenally. Why don’t Google make it just a bit easier to track where traffic is coming from? Or is that a naive question?

By: Jose HC

Jose HC — Tue, 22 Sep 2009 13:59:34 +0000

Hi Michael – Oh so very true… for the regular person it is actually quite difficult to find a solution that easily and quickly integrates into what we normally use (ie. Google Analytics). If I was brave enough I would try creating the mobile profile you suggest and then compare some of the data with the other providers to see what it provides.

I just started a list of mobile analytics providers if any of your readers are interested please send them over to the Mobile Strategy Blog – http://m-strat.org/mobile-analytics/

Cheers,
Jose

By: Media Precision

Media Precision — Wed, 02 Sep 2009 16:15:55 +0000

Thanks, great article. Mobile trafic is something that is overlook so much. With lots of phones launched everyday to compete with the iphone, trafic from mobile devices is going to increase tenfold.

By: SpideyMizzou

SpideyMizzou — Tue, 02 Jun 2009 15:56:12 +0000

Thanks, Michael! I’ve been looking for a semi-reliable mobile filter.

By: wilhb81

wilhb81 — Fri, 13 Mar 2009 07:41:31 +0000

what a great and provoking article, Michael. You’ve done a terrify research and you deserved a credit here!

By: paik

paik — Thu, 12 Mar 2009 22:04:35 +0000

Very good article! Cool site!

By: Adam

Adam — Thu, 12 Mar 2009 17:13:48 +0000

Great post. More and more companies are looking to see how much traffic is coming to their pc site from mobile devices and as you say, Google etc isn’t providing good enough data to make decisions.

Here is some further info specifically on this:

http://www.bango.com/mobiletracking

By: Nicole V. Anderson

Nicole V. Anderson — Thu, 12 Mar 2009 16:57:26 +0000

Brilliant, thanks! We need this kind of data to support a mobile website in our budget requests, and help plan what content to offer.

By: Jess

Jess — Thu, 12 Mar 2009 13:14:58 +0000

Thanks! I’ve been waiting for a post with this information. This is something I’ve been thinking about. Kudos!