Comments on: Highlights from E-expectations: Class of 2009

By: Rick Hardy

Rick Hardy — Wed, 18 Nov 2009 01:55:45 +0000

Rachel, thanks for sharing this information. It is amazing that after all these years, content remains king. While prospective students at least skim blogs (has implications for how they’re written), the data affirm that prospective students use websites for information rather than to be “social.”

I agree with you on the surprise of RSS, and with Jess on the low percentage of Hispanics surveyed. It makes me wonder about geography. Finally, the MySpace demographics confirm other data that should raise concerns about with whom institutions are having social media conversations.

By: Thomas Marks

Thomas Marks — Thu, 23 Jul 2009 20:30:45 +0000

This is a very interesting and useful survey, especially when coupled with the research methods.

However, as with anything – you should be using this information as just one tool in your overall decision making toolbox, mainly because we are all aware how often users say one thing and do another…

By: uheaa

uheaa — Tue, 28 Apr 2009 15:14:46 +0000

Rachel,

Thank you for this information!

By: Rachel Reuben

Rachel Reuben — Mon, 06 Apr 2009 02:07:21 +0000

@Colin Good points…. I’ll have to ping Stephanie, as those numbers came directly from the PDF she gave me, and I didn’t even realize what you point out.

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By: Rachel Reuben

Rachel Reuben — Tue, 31 Mar 2009 20:19:34 +0000

@Kevin I talked to Stephanie about this over lunch and she’s going to use the RSS question in her upcoming qualitative research with some of her clients to see if she can probe further, because she was also surprised with the results here. We’re, perhaps unfairly, assuming they may not know what RSS is, but want to know the information about admissions info and student activities, regardless of the format.

@Joe I’m just here to share. You’re the awesome one for reading and putting up with my volume of tweets, especially this morning.

@Jess It wasn’t negative feedback about using text messaging, per say, just was selected as the least popular option of the options presented. I know Stephanie is going to be reading this, so hopefully she can follow up on your demographics question/concern.

By: Colin Fast

Colin Fast — Tue, 31 Mar 2009 19:58:13 +0000

I’m a bit confused by the demographic info on Facebook vs. Myspace users.

“For the Facebook group, 56% were A students, 47% B students, 41% C students.”

Doesn’t that add up to 144%? The numbers in the next few lines are even more confusing. I’m sure it all makes sense, but might require a bit more clarification.

By: Jess

Jess — Tue, 31 Mar 2009 19:16:13 +0000

Great post and information, Rachel!

I’m happy for the RSS feed result – I think its the most important piece of a site these days. So multifaceted.

Also happy for the negative text feedback. I assumed this, but its nice to see some evidence. I think students would prefer to use this for information only purposes, not decisions and ‘business’.

I’m concerned that the Hispanic population surveyed was only 10% with that being the fastest growing demographic. I wonder how that fares with the census data for 2009 high school seniors?

Excellent information. But then again, we expect no less.

By: Joe Gaylor

Joe Gaylor — Tue, 31 Mar 2009 19:10:36 +0000

You are AWESOME!!!! Thanks so much

By: Kevin Prentiss

Kevin Prentiss — Tue, 31 Mar 2009 19:03:16 +0000

Thanks for sharing this!

I’m also amazed by the RSS stat. If they get the RSS, where do they read it? My assumption has always been schools will have to teach RSS readers – students won’t find them on their own.

Perhaps I’m wrong. That would be great. Students actually using RSS would make many things easier : )