Comments on: Step away from the computer: When NOT to send a marketing email

By: itspc

itspc — Thu, 15 Jul 2010 18:15:24 +0000

great post, keep update, i have bookmark and read

By: Wilmer Wegener

Wilmer Wegener — Wed, 26 May 2010 05:33:49 +0000

Came across this site from Yahoo and just wanted to take my time to say thanks for the advice.

By: elma

elma — Sat, 24 Apr 2010 06:53:10 +0000

thank you order post mail.

By: lesbienne hd

lesbienne hd — Sat, 19 Dec 2009 20:17:48 +0000

Intimately, the article is in reality the freshest on this deserving topic. I concur with your conclusions and will eagerly look forward to your incoming updates. Just saying thanks will not just be sufficient, for the wonderful lucidity in your writing. I will directly grab your rss feed to stay abreast of any updates. Fabulous work and much success in your business dealings!

By: Burt Hayes

Burt Hayes — Sat, 12 Dec 2009 19:35:11 +0000

I recently came accross your blog and have been reading along. I thought I would leave my first comment. Nice blog. I will keep visiting this blog very often.

By: Search Engine Submission Service

Search Engine Submission Service — Thu, 05 Nov 2009 03:27:30 +0000

Great information and great site, I have added this to my favorites, do you have an rss feed I can subscribe too?

By: john brightman

john brightman — Sun, 31 May 2009 20:32:08 +0000

HI looks very interesting! bookmarked your blog. john brightman

By: College Admissions Advice

College Admissions Advice — Sat, 09 May 2009 23:26:51 +0000

I don’t think all emails need to have that “call to action” or “will they respond to it” aspect. Sometimes universities just need to send out those necessary, informative emails. However, too many times have I gotten emails about my colleges’ “classifieds” or “community center programs” which get deleted immediately =P

By: Brenda Bunney

Brenda Bunney — Tue, 21 Apr 2009 20:07:06 +0000

Really good post. Knowing what to say and when to say it is something we all must learn. It is one of the more difficult things in network marketing, for me at least.

You want to say the right thing at the right time;otherwise,you may cause your prospect to run away.

By: Jim

Jim — Sat, 18 Apr 2009 06:08:17 +0000

It can be difficult to find a happy medium between selling something through your email but not coming off as too promotional. Most of the email lists I am on do a terrible job of this.

A couple marketers do it well, what they do is offer excellent content in one email, then a few days later sell a product that goes hand in hand with the previous content offered.

By: Marketing Forums

Marketing Forums — Wed, 15 Apr 2009 17:30:18 +0000

A fantastic read….very literate and informative. Many thanks….where is your RSS button ?

By: Karlyn

Karlyn — Fri, 10 Apr 2009 10:06:19 +0000

I don’t know that it’s totally a waste of time – in the past year I’ve watched millions of dollars being raised just from sending emails so someting must be working.

By: wilhb81

wilhb81 — Fri, 10 Apr 2009 07:36:16 +0000

Nice and well-written article, Karyn. For your information, most of the so-called “Money generating” emails are 99% ended up in the spam mailbox. Therefore, it’s totally a waste of time to send the marketing emails…

By: Paul Prewitt

Paul Prewitt — Thu, 09 Apr 2009 21:03:31 +0000

We have found that the “happy go lucky” emails are the #1 unsubscribed category of messages that we have. Even in comparison to direct category call “Support the Family” & “Product & Services Announcements”.

So the next time you are planning an email that goes in the “Holidays & Special Occasions” or “Thank You Letters” category I strongly recommend that you think twice. NOTE: payment confirmation is not something that should go in those.

Karlyn is right… think about the end recipient & remember they are busy & time is money.

By: Karlyn Morissette

Karlyn Morissette — Wed, 08 Apr 2009 18:01:44 +0000

Hi Rob,

Great comment. You’re right – I would agree that not every email has to have a call to action. That being said, I think those non-call to action emails only work when you have a relatively advanced email marketing strategy in place and an experienced person overseeing it, so when I’m speaking to beginners I use the rule of thumb that all their messages SHOULD have calls to action as a litmus test.

We’ve certainly got a long way to go…