Comments on: There is no “best day” to email

By: Brian Collison

Brian Collison — Wed, 19 May 2010 11:23:32 +0000

Great post. Can’t wait to read more articles about this subject.

By: tratament sperma

tratament sperma — Fri, 22 Jan 2010 22:11:23 +0000

in my company we read our emails day by day, everyday. there are some strict rules/policies about answering to all the emails, and in a polite way

By: program gestiune

program gestiune — Mon, 23 Nov 2009 11:44:42 +0000

In most cases, people read their emails monday morning and friday evening.

By: Tax Lawyer

Tax Lawyer — Mon, 23 Nov 2009 03:48:01 +0000

I’ve been active in taxations for longer then I care to acknowledge, both on the private side (all my employed life-time!!) and from a legal point of view since satisfying the bar and pursuing tax law. I’ve provided a lot of advice and righted a lot of wrongs, and I must say that what you’ve posted makes utter sense. Please persist in the good work – the more individuals know the better they’ll be outfitted to handle with the tax man, and that’s what it’s all about.

By: web design lexington

web design lexington — Sat, 07 Nov 2009 02:10:29 +0000

Although quite some time, may I say my views on the notion of looking for an ideal day to send an email : there is no perfect day because everyday is a waiting day for fresh mails. I love to receive legitimate emails every minute of the day.

By: b2b internet marketing

b2b internet marketing — Fri, 27 Mar 2009 09:23:13 +0000

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By: Karlyn

Karlyn — Fri, 12 Dec 2008 20:33:17 +0000

I wouldn’t worry about that. What I would worry about is people not reading the email ON new years eve because they’re off having fun somewhere

By: Jeremy

Jeremy — Fri, 12 Dec 2008 20:21:07 +0000

What about New Year’s Eve? I’m always worried that people might be hesitant or think the email is a virus and will wipe out their hard drive or something for the new year. Almost like the rumors about how computers were going to crash when we finally hit the year 2000.

By: Karlyn

Karlyn — Fri, 12 Dec 2008 20:09:02 +0000

Hi Jeremy,

Actually, we have great success around the holidays as long as its a timely message. For instance, at Dartmouth we do year-end reminders that if people make their gift during 2008, there are tax benefits for it. It’s very successful.

Karlyn

By: Jeremy

Jeremy — Fri, 12 Dec 2008 20:00:58 +0000

Is there less chance of success around the holidays due to the sheer volume of solicitations?

By: On The Redirects - Karlyn Morissette

On The Redirects - Karlyn Morissette — Thu, 20 Nov 2008 23:52:09 +0000

[...] On timing of emails [...]

By: John

John — Mon, 08 Sep 2008 16:15:09 +0000

Good stuff. Our readers are going to open our e-mail whenever they feel they have time to leisurely look it over. Just like regular mail, it will sit in the inbox until the user returns to it.

By: Eddie Merille

Eddie Merille — Wed, 13 Aug 2008 12:18:09 +0000

I agree. Without data, there is no support for avoiding certain days and one could always make the argument depending on the content and the email.

For example: If I was to send a message about a happy hour event to alumni, using their personal emails, Friday might be a great day since they will be thinking about unwinding anyway. On the flip side, if I was emailing B2B or maybe sending an email to students about an academic event (via their university provided emails) then Monday afternoon might be best as they are concentrating on the week and focused on work/school.

A compelling, crafted message that your audience wants is always much more important than when they get it. I personally have no pattern for email. I skim it at all times, especially with it being on my phone.

By: Karlyn

Karlyn — Wed, 13 Aug 2008 10:16:26 +0000

@Shelby – Thanks!

@RoWeb – I don’t think you can base your marketing strategy off of things you do instead of quantifiable stats. A lot of people “believe” that certain strategies are right or wrong online. To me, that’s roughly equivalent to saying that I believe in santa clause and the easter bunny so it must be true. Testing costs nothing and provides you with valuable information about how your users actually behave.

By: RoWeb

RoWeb — Wed, 13 Aug 2008 06:06:34 +0000

Honestly, what I said it’s based on what I do. I hate to be disturbed in weekend, so usually I say – I will not think about it until Monday; in the most cases that Monday never comes.