Comments on: Live Blogging AMA: Reinvention

By: Karlyn Morissette

Karlyn Morissette — Wed, 18 Nov 2009 12:58:22 +0000

Spot on David! Thanks for catching that

The person presenting from Purdue was the CMO, so senior leadership DROVE the process.

By: David Poteet

David Poteet — Wed, 18 Nov 2009 12:48:58 +0000

Karlyn, great notes. I wish I had been in this session! One correction, I think it’s supposed to be “Your brand shouldn’t just last for a few years…”

I’m curious since this was something of a theme this year – what role did senior leadership play in this process at Purdue? Who were the flag carriers?

Thanks for sharing your notes with us!

By: Rick Hardy

Rick Hardy — Wed, 18 Nov 2009 02:06:44 +0000

It’s not an easy thing to reinvent an organization and program. In higher education, to do it the right way takes immense planning, and a commitment from the top. Thanks, Karlyn, for sharing this presentation. Good stuff!

By: Black Katz - flats to rent in London

Black Katz - flats to rent in London — Tue, 17 Nov 2009 21:09:34 +0000

Great use of Wordle to see how you’re perceived elsewhere. It’s easy to get blinded by what you write or publish about yourself and not realise what others think of your brand.