Comments on: Twitter as a Marketing Tool

By: Roger Bovee

Roger Bovee — Mon, 08 Feb 2010 04:34:49 +0000

I have tried to use Twitter as a marketing tool but you need to be careful you don’t overdo it.

By: Train Horns Now

Train Horns Now — Tue, 10 Nov 2009 20:56:59 +0000

I guess I don’t really get Twitter because I’m so new to it, but it doesn’t seem like that powerful of a marketing tool. At least for eCommerce stores anyway. I don’t really think people wanting to buy items online go to Twitter to shop. The folks in Twitter are there to BS with each other and that’s about it.

By: twitter marketing

twitter marketing — Mon, 12 Oct 2009 18:14:21 +0000

I just found a great squidoo article on twitter advertising i hope you all find interesting, http://www.squidoo.com/twitter-marketing-secrets

By: Ismael Ahmed

Ismael Ahmed — Wed, 15 Jul 2009 19:43:56 +0000

I think that if higher education learned to truly harness Twitter it could be a very valuable tool. Many college students use Twitter and Facebook on a regular basis, often as an excuse to avoid homework.

Such a valuable communication tool can be used to effectively and quickly spread important information. However, it should not replace other forms of communication, such as emailing and newsletters. It should just be considered yet another valuable way to communicate with students.

By: Ismael Ahmed

Ismael Ahmed — Tue, 14 Jul 2009 18:19:58 +0000

Giving people a reason to follow you is paramount…and then sticking with it. Same basic strategy as making a “sticky” site. If you don’t consistently provide value, why would anyone care?

By: michigan attractions

michigan attractions — Tue, 30 Jun 2009 01:33:29 +0000

Everything advertises on Twitter as it is. I agree, why not education?

By: yimzwik | Make Money Online

yimzwik | Make Money Online — Fri, 08 May 2009 03:28:18 +0000

If you are not using Twitter as a social marketing tool yet, I suggest you get a move on and sign up. We will be looking at what Twitter can do for your business (e.g. trying to sell an online product) or blog’s image, relationship-building, viral marketing, and networking, and how it can help you make more money online.

By: Maya

Maya — Sun, 29 Mar 2009 01:24:36 +0000

great post!I was unaware of some of the ways twitter is being used until i recently found some other post about it.

By: Candle Glass

Candle Glass — Sun, 22 Feb 2009 15:41:30 +0000

I was also unaware of the uses of Twitter until now…thanks for the aritcle!

By: Stein Communications The Scoop » Blog Archive » Entering the Twitter-verse

Tue, 21 Oct 2008 13:48:37 +0000

[...] I’ve started reading up on how it applies to secondary and higher ed. In August, the blog .eduGuru offered up a smart take on how the higher education community should approach using Twitter. In [...]

By: Clicksharp Internet Marketing

Clicksharp Internet Marketing — Tue, 02 Sep 2008 13:19:25 +0000

It’s true that the higher ed case studies are pretty lean. I also looked into the Brand Index (great site!) and found Michigan State Univ. to be the most active — but not necessarily innovative.

But also consider that one SPECULATED use is for emergency communications… I’ve heard that the Virginia Tech calamity left a lot of universities exploring SMS-based systems for these circumstances.

By: Shelby Thayer

Shelby Thayer — Mon, 25 Aug 2008 02:36:58 +0000

Great post Karlyn. So many great uses within higher ed.

Along with promotions and incentives, what about specific schools within the university getting involved? Application/registration/news/info/updates deadlines from the business school, the communications school, etc. So many possibilities.

The athletics use is brilliant too.

By: Kirk

Kirk — Fri, 22 Aug 2008 22:50:19 +0000

solid post! i signed for an account ages ago, and i have not really used it that much right now… but hey, this post inspires me to use the power of twitter…

By: Jonathan Kash

Jonathan Kash — Thu, 21 Aug 2008 00:23:31 +0000

Thanks for highlighting my project, Karlyn! What started as an experiment has grown considerably.

In moving to a wiki format, I’ve been inviting people to contribute to the site. Dell and others use this resource to present up to date info to users. Anyone interested should drop me a note!

By: Andy DeSoto

Andy DeSoto — Wed, 20 Aug 2008 21:34:47 +0000

Wow, loved this post, Karlyn, and definitely agree with your viewpoint. Great to see so many mainstream uses of Twitter compiled into one list; definitely going to have to refer friends back here to show them Twitter is far from leading edge only.

One thought though: if you use Twitter to offer promotions and incentives to followers, doesn’t there still need to be some greater purpose to the account in the first place? I mean, maybe it’d generate some interest in the brand, but I feel like it should do more, too. Maybe I misunderstand and you’re recommending pairing this with some other sort of marketing endeavor.

Dining services on my campus started using Twitter at the beginning of last year. I was EXTREMELY impressed (and surprised)!