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Internet Marketing and Web Development in Higher Education and other tidbits…

Facebook Page Redesign: How It Impacts You

11 Feb 2011

written by Mike Petroff

Facebook Page Redesign: How It Impacts You

Facebook is at it again with redesigning features within Pages. New features were revealed accidentally in December, but now all Page administrators have the opportunity to tour the new features. Admins also have the ability to “upgrade” their Pages to the new design.

What changed in the new design? Here’s a quick summary:

  • Photos are now at the top of the Page in the new layout
  • Profile picture size of the Page adjusted from 200×600 to 180×540
  • Wall filters have updated
  • Notifications are available whenever a user posts or comments on a Page you administer
  • Tabs are replaced by a menu below your Page’s profile picture
  • Additional moderation features added that allow you to filter posts proactively
  • Using Facebook as a Page – admins can choose to interact with other Pages as their Page
  • Admins can comment and post to their Pages as either the Page or as their personal profile

Read about all the upgrades in Facebook’s Help section or their PDF manual. Waiting to upgrade? According to InformationWeek, all Pages will automatically be upgraded on March 10.

How does the upgrade impact your school’s Facebook Page?

The Wall

You still have the option to display posts by Everyone or just your Page’s posts. But, if you select to show posts by Everyone, Facebook’s algorithm determines the “most engaging posts” and pushes them to the top. What does that mean? It appears that more weight is given to posts by friends, posts with more interactions and comments, or posts by the Page. But, each fan of your Page may have a different experience with your wall, depending on their connections across Facebook.

the wall setting Facebook Page Redesign: How It Impacts You

Go to Edit Page -> Manage Permissions to change this option

So, if there’s a controversial post, or a thread that is getting a lot of attention, it may ‘stick’ at the top of your Wall. If you choose to show posts by Everyone, simply posting multiple items to push something down the Wall may not be effective PR anymore.

At Emerson College, we’re discussing changing the Wall to just show posts by Emerson College so that we’ll maintain the reverse-chronological listing on the Wall. We’ll still maintain a high level of customer service by checking the Everyone section and responding to questions if users post to our Page.

More information about the new option to moderate content posted on Pages is available from Facebook.

Photos at the Top

The most recent photos that you post to the Wall as an admin, or photos you tag your Page in, will display at photos at the top of your Page. I’ve also found that any photos added to Page albums will also appear in the photo strip at the top of your Page.

photostrip Facebook Page Redesign: How It Impacts You

If you want to control this real estate on your Page, I would suggest creating an album dedicated to photos you want to appear at the top of your Page. If you post a photo to your wall and want to remove it from the top of your Page, simply hover over that photo and click the ‘x’ in the top-right corner.

Using Facebook as a Page

To switch to this option, go to the Account drop-down and select “Use Facebook as Page” and you can choose from any Page you administer.

use facebook as page Facebook Page Redesign: How It Impacts You

The option to receive notifications (either by email or by switching to your Page) is a great addition for administrators that keep a careful eye on their Page interactions. You can also change those settings if you’d like. If you are using Facebook as a Page, you have the ability to:

  • Receive red on-site notifications about new people who like your Page.
  • Receive red on-site notifications and email notifications about people who comment and post on your Page.
  • View a News Feed for your Page. This News Feed will be populated with stories about your Page and stories about other Pages you like.
  • Like other Pages and comment on posts by these Pages.

So, be careful when switching back and forth between using Facebook as you, or Facebook as a Page. Just to note, if you would like to post or comment on your Page as yourself and not the Page, you can change that setting in Edit Page -> Your Settings

post as profile Facebook Page Redesign: How It Impacts You

Feedback

How are you adjusting to the new Facebook Page design? I’d love to hear your feedback and lessons you’ve learned after using the new design for your school.

The content of this post is licensed: The post is released under a Creative Commons by-nc-nd 3.0 license


About the author

Mike Petroff

Mike is the Web Manager for Enrollment at Emerson College in Boston, MA.  He leads web marketing and online recruitment efforts for undergraduate and graduate admission.  Mike also chairs the social media group at Emerson as they work on coming up with ways to use the social web to recruit the next generation of students. You can find him on Twitter at @mikepetroff.

This post was written by - who has written 29 posts on .eduGuru


  • http://www.templedigitalmarketing.co.uk lucy

    Useful post, thanks. I took the tour of the new page layout myself this morning and can see the benefits – making administration easier, and bringing it more inline with personal profiles.

    Just wondered if you know whether tabs (which are now menu items on the left) are still going to be customisable and will landing pages work as well do you think?

    Lucy

    • http://www.mikepetroff.com Mike Petroff

      Thanks, Lucy! To answer your question about tabs – yes, they are still customizable. The only difference is that those tabs now appear as a menu below your Page’s profile photo.

      Landing pages will still act the same way – and they still fit the same dimensions of the previous Page layout.

  • http://himublog.com himu

    I have a page on facebook. On the new design my page looks much better than previous. Though, I do not understand the use facebook as my page name. will u plz explain it.

    • http://www.mikepetroff.com Mike Petroff

      For more information about how to use Facebook as a Page, you can view Facebook’s Help section here: https://www.facebook.com/help/?faq=19861

      Basically, when using Facebook as a Page, you have the ability to view your recent “likes” and will receive notifications when people post or comment to your Page. You can also interact with other Pages by commenting, posting or sharing content from their Pages.

  • http://www.waikato.ac.nz/ Hariet

    I really like the new design – particularly the ‘using Facebook as a Page’ feature and the ‘featured images’ at the top.. however, the ability to access other Pages that I administer via ‘Account’ > ‘manage my Pages’ seems to have disappeared. Any idea where it went?

  • http://www.uark.edu Laura Jacobs

    Hey! Thanks for this article. My question is why are some wall posts not visible unless I’m in Admin view?

  • http://www.hiddenrains.com Nancy Williams

    Useful post, thanks. I took the tour of the new page layout myself this morning and can see the benefits – making administration easier, and bringing it more inline with personal profiles.

  • http://www.scottfeldt.com steven

    love the new design, very user friendly and better privacy

  • http://www.midlifeonwheelsblog.com OnDaRoad

    It would be nice if they allowed you to not have the photos at the top at all. You can x them out but the frame still shows. Hope they make control for the whole pic bar. Thanks for your post.

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