Subscribe:   Posts   |   Email   |   Facebook   |   Twitter

Internet Marketing and Web Development in Higher Education and other tidbits…

Social #UNH – How the University of New Hampshire Manages Social Media

30 Jan 2012

written by Jason Boucher

Social #UNH - How the University of New Hampshire Manages Social Media

Jason was recently telling us about the launch of their “Connect with UNH” page.  Managing multiple social media channels across campus that many of you face daily.  Their approach is very ambitious and I asked him to share it with our readers.  Enjoy!  –@kylejames

The University of New Hampshire offers over 100 majors across multiple campuses and enrolls over 14,500 students who engage in daily discovery … including the use of social media. Research shows that social networking sites like Facebook and Twitter continue to grow.  By using these new communication tools, we can better reach out as a higher education institution and give our school a louder voice by creating engagement between the school and the student body, staff, alumni, and surrounding community. Because social media is so powerful and enormous, UNH recently hired me to coordinate and monitor all its social networks and to evaluate the tools that work best.

UNH has many social media outlets, both official and unofficial. Currently, there are more than 30 affiliated Twitter handles, 120 affiliated Facebook pages and groups, 12 affiliated YouTube channels, not to mention our official Foursquare, Google+, Flickr, and LinkedIn Alumni pages. There is also a growing collection of both departmental and student-run blogs. There was no central place to find all these social pages, which led to our new webpage, “Connect With UNH.” By creating this page, we’ve connected all our social networks tab by tab and ask that any program, department, club, or student organization that is not listed send us their information, which gets added to the appropriate spot on the index.  It’s categorized and well-ordered, making it easy to navigate and find just what social page you’re looking for at UNH.  “Connect With UNH” is evolving. We receive updates and requests everyday, so our social media list continues to grow.

connect with unh page Social #UNH   How the University of New Hampshire Manages Social Media

Visit the Connect with UNH page to check it out

Just because social media is easily available, you cannot assume everyone at your institution uses it or is using it properly.  Since I began my new position as social media coordinator at UNH, I have met individually with various departments and organizations looking for tips and tricks when creating a Twitter account or promoting an event through Facebook or Foursquare. I spend a lot of my time monitoring our social networks, creating content, and trying to engage our audience, but I also make time to discuss social media around campus, offering advice through tutorials and on-site training.

If I can offer any advice for monitoring social media in higher education, I would invest in one of the many social media monitoring tools like Hootsuite, Radian6, Sprout Social, Meltwater Buzz, or Tweetdeck.  Most of these platforms offer a free trial, which can simply be downloaded from the respective websites. Trust me, these tools make it easier to stay organized and allow you to integrate many of your social media channels for easier monitoring, engagement, and messaging.

The content of this post is licensed: The post is released under a Creative Commons by-nc-sa 3.0 license

About the author

Jason Boucher

Jason Boucher is the Social Media Coordinator at The University of New Hampshire and a freelancer. He is a veteran of college radio, involved in his local community and President of the Social Media Club New Hampshire. He is also involved with the NH Adobe Users Group, NAPP, and The Music Hall. You can find him on twitter at @bouchermedia. You can also email any questions you have to

This post was written by Jason Boucher

  • Gil Rogers

    I love the work University of New Hampshire has done in what seems like an overnight effort to get up, running, and people engaged.  They are truly a model for others.

  • Jeremy Sievers

    This was our first stab at a social media directory:

    We are currently working through a new newsroom site, but this little project snuck out the gate.

  • ilovehappy

    Adidas originals shoes as a cast stands for

    uniqueness,adroitness and self-expression,which are reflected in their collection.Adidas is one of

    the best brands in sports heritage, artery & accidental shoes.Compared to added action items

    companies,the Adidas gets abundant added admiring abnormally in the world’s football circle.It is

    decidedly accurate afterwards the adidas outlet produced the aboriginal brace of acicular shoes

    which got the abutment and favor from top-grade football players in the world.Because added than

    eighty percent of players who abounding the Apple Adidas panda sneakers Cup captivated at West

    Germany in 1947 chose the Adidas soccer shoes,it can be apparent that the ability of the Adidas in

    apple football. However, in 1998 the French captivated the Apple Cup during which the French

    aggregation won the championship. Because of absolute ancestry of the
    Adidas soccer shoes,the French aggregation could

    aerate its abeyant backbone to defeat added added able teams. At that year, the French football

    brilliant got the appellation of the FIFA Apple Football Player. And it accepted the ascendancy of

    the achievement three-line architecture of the Adidas already afresh and this architecture connected

    to nowadays,adidas shoes price is also cheap

    online now.

  • lindsam8

    An example from George Washington University:

    We have a ways to go here, but this was also our “first stab”. Like the organizational principles you have both brought to each project, thanks for sharing

  • chen guoxin

    I altogether failed to guess. The one thing of which I felt certain was, that the grossest of mankind could not have misconstrued her motive in speaking, even at that suspiciously late hour and in that suspiciously lonely place.  Cheap MBT Shoes or Cheap Toms Shoes all them onl 
    Did you hear me?’ she said, still quietly and rapidly, and without the least fretfulness or impatience. I asked if that was the way to London.’  MBT Shoes 
    Yes,’ I replied, that is the way : it leads to St John’s Wood and the Regent’s Park. You must excuse my not answering you before. I was rather startled by your sudden appearance in the road; and I am, even now, quite unable to account for it.’  MBT Shoes Sale and Toms Shoes Sale store online 
    You don’t suspect me of doing anything wrong, do you? I have done nothing wrong. I have met with an accident — I am very unfortunate in being here alone so late. Why do you suspect me of doing wrong?’ 
    She spoke with unnecessary earnestness and agitation, and shrank back from me several places. I did my best to reassure her.  Discount MBT Shoes online sale and Toms Outlet too 
    Pray don’t suppose that I have any idea of suspecting you,’ I said, or any other wish than to be of assistance to you, if I can. I only wondered at your appearance in the road, because it seemed to me to be empty the instant before I saw you.’  MBT Shoes 
    She turned, and pointed back to a place at the junction of the road to London and the road to Hampstead, where there was a gap in the hedge. 
    I heard you coming,’ she said, and hid there to see what sort of man you were, before I risked speaking. I doubted and feared about it till you passed; and then I was obliged to steal after you, and touch you.’  MBT Outlet shoes and Toms Shoes Online Store Sale 
    Steal after me and touch me? Why not call to me? Strange, to say the least of it 

Proud Member of BlogHighEd University Web Developers eduStyle

© .eduGuru - Internet Marketing and Web Development in Higher Education and other tidbits…. Powered by Wordpress. | Advertiser policy