Who has been wondering what services and software solutions other schools outsource? The time has come to share those results with you. I’d be lying if I didn’t say I was a little disappointed with the number of responses. With only 32 completed surveys this is the smallest sample we have collected for any of the number of surveys that we have completed. Maybe I didn’t pick a topic that was interesting to people, the survey was too long or it was confusing. I have no way of knowing unless you tell me so leave a comment and let me know.
I’m not going to attempt to make any assumptions besides simply sharing the data below. The data (minus individual schools which I pulled out) is shared and licensed under Creative Commons and you can download the complete results here. I’ve separated it into a PDF and Excel dump depending on your flavor of viewing/remixing.
On the surface there probably isn’t enough data to make any statistically significant claims. Even in this small sample we do have a wide range of schools represented.
This being a blog focusing on higher education marketing it isn’t surprising to see the majority of responses are from individuals in marketing/communication.
For the most part schools outsource about a third of each of these services. That isn’t always the case but most schools aren’t regularly outsourcing everything.
I would especially recommend reading through the section of software that is outsourced. Besides picking a pretty complete list of software solutions that colleges typically outsource, we also left room for individuals to tell us more about this decision and what they are using. Although the data might not be significant the individual responses to different outsourced solutions and homebuilt services is worth its weight in gold in my opinion. It is the first time I’ve seen a wide angle view of how differently so many schools are doing these various things. You can also see how silos and fragmented approaches creep into many of these responses.
This data was a big part of my .eduGuru Summit presentation so if you are curious about my thoughts on this then you can check out the slides from the presentation below. Either way I highly recommend downloading the results so that you can read through the details around each outsourced software solution these schools provided. This will hopefully give you some idea as you approach one of these projects yourself.
So what other surveys and data would you like to see? It’s about time for the annual Social Media survey this summer, but we want to make sure we are providing data that you want.
Photo Credit: Lego Village People by guin