Last week I spoke on a panel at the University Aviation Association annual conference. As part of this panel each presenter was asked to put together a short presentation on a subject. I focused mine on Understanding Marketing Funnels. Our regular readers have seen me write on this subject a lot because one of the biggest problems that higher ed web professionals face is they don’t have a formal marketing background. I’ll admit when I first started running the college website in my former job I had no formal marketing education either. We need to teach and share with everyone the core marketing concepts to make web marketing better across all institutions.