![[Presentation] Understanding Your Marketing Funnel](http://doteduguru.com/wp-content/uploads/2012/10/business-funnels.jpg)
Last week I spoke on a panel at the University Aviation Association annual conference. As part of this panel each presenter was asked to put together a short presentation on a subject. I focused mine on Understanding Marketing Funnels. Our regular readers have seen me write on this subject a lot because one of the biggest problems that higher ed web professionals face is they don’t have a formal marketing background. I’ll admit when I first started running the college website in my former job I had no formal marketing education either. We need to teach and share with everyone the core marketing concepts to make web marketing better across all institutions.
I’ll also tease readers that parts of this presentation are going to be included in my Inbound School Marketing presentation that I will be giving at HighEdWeb 2012 next week. Enjoy!
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About the author
Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.
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This post was written by Kyle James - who has written 271 posts on .eduGuru
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Lauren Linn
