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Internet Marketing and Web Development in Higher Education and other tidbits…

[Presentation] Understanding Your Marketing Funnel

02 Oct 2012

written by Kyle James

[Presentation] Understanding Your Marketing Funnel

Last week I spoke on a panel at the University Aviation Association annual conference. As part of this panel each presenter was asked to put together a short presentation on a subject. I focused mine on Understanding Marketing Funnels. Our regular readers have seen me write on this subject a lot because one of the biggest problems that higher ed web professionals face is they don’t have a formal marketing background. I’ll admit when I first started running the college website in my former job I had no formal marketing education either. We need to teach and share with everyone the core marketing concepts to make web marketing better across all institutions.

I’ll also tease readers that parts of this presentation are going to be included in my Inbound School Marketing presentation that I will be giving at HighEdWeb 2012 next week. Enjoy!

Understanding Your Marketing Funnel – Higher Education Marketing from Kyle James

The content of this post is licensed: The post is released under a Creative Commons by-nc-sa 3.0 license


About the author

Kyle James

Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management.  Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

Ways to Connect with Kyle

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This post was written by - who has written 274 posts on .eduGuru


  • Lauren Linn

    Thanks for sharing this valuable slide deck.

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