I had a couple of people ask about the slides from my presentation at HighEdWeb ’12 yesterday so I’m happy to get these up here. The guys at Converge Consulting were awesome enough to livestream the presentation and you can view it here. (Sorry the first few minutes were cut off)
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site’s top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you’ll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.