![[Presentation] Inbound School Marketing: Is Your Website Helping the Bottom Line?](http://doteduguru.com/wp-content/uploads/2012/10/pyramid.jpg)
I had a couple of people ask about the slides from my presentation at HighEdWeb ’12 yesterday so I’m happy to get these up here. The guys at Converge Consulting were awesome enough to livestream the presentation and you can view it here. (Sorry the first few minutes were cut off)
Presentation Description:
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site’s top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you’ll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
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About the author
Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.
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This post was written by Kyle James - who has written 271 posts on .eduGuru
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Judy Gray
