Why do people need social analytic tools? The truth is that they are not needed. They do not affect the online reputation of anyone on social media. There are some people however who are able to use social media analytic tools to judge their online social media marketing campaigns. When you set up a social media campaign, one thing you need to be able to do is measure some form of results. If you have no measuring methods at all, then how can you be sure that anything you are doing is effective? Many people will use their websites analytic programs to check the effectiveness of their online campaign.
People use their website’s analytic tools to check their social media campaign success, by seeing which domains their traffic came from. For example, if the traffic came from Twitter then they may consider their Twitter campaign a success. But, this does not tell the full story. What if you only have 5 people visit from Twitter, but have 900 people talking about you on Twitter? How would you ever know that this phenomenon occurred without social media analytic tools? Here are five that you can try:
1 – Spredfast—Social Media Management
This is a social media management software that you can use to create reports for certain metrics and then manage your campaign. There are not a lot of tools but the system is very good at organizing content for you. It currently works with Facebook, Google+, SlideShare, Pinterest, YouTube, Flickr, blogs, Twitter, LinkedIn.
You can manage and organize content and results from hundreds of different teams and sources. Some people use this tool to manage their workflow. There is a content library and a function that ties in with Google Analytics. You can also track and resolve any customer problems via social media.
2 – Sysomos—Business Intelligence for Social Media
This is a tool that is very sophisticated in design and is able to accommodate the needs of larger companies. You may run the system with five users and an administrator or account manager. It offers unlimited amounts of data. It works with Twitter, LinkedIn, Facebook, blogs, YouTube and forums.
When you start using the system, it can look back on the last thirty days and in many cases bring up some data for you. If you have just decided to start paying money for social media monitoring because of something that has just happened, then this backtracking function may suit you well. There is no time limit on the data that it saves, as it will save your info for as long as you are a client. This program comes with date that is pulled from Google Analytics, with which they can create a buzzgraph.
3 – UberVU—Social Media Marketing Redesigned
This is a tool that gives you access to a lot of information in a very raw form. This means that data analysts can get very accurate assessments of a social media campaign. It is a little bit like a listening tool for online chatter and it works with blogs, news sites, forums, Facebook and Twitter, LinkedIn, YouTube, Picasa and Blogger. The amount of mentions you can mention per day is limited, but the basic plan says you can measure as many as ten thousand mentions. They also do signal scans of conversations so that you can monitor any brand mentions in real time, as well as monitor trends in real time.
4 – Sprout Social—Social Media Management
This is a monitoring and management tool, and on their basic plan you can monitor up to ten profiles. You can schedule the messages that you are going to give out and it works with Facebook, Twitter, YouTube and LinkedIn. The tools are pretty good and easy to use, plus they have apps to go with your iPhone or Android. If you are looking for brand terms then you will be able to generate them with Twitter or Facebook. It can however monitor brand information on news sites, content sites and blogs if you wish.
5 – Viralheat—Social Media Simplified
This is a social media monitoring device that the developers have worked to turn into a very sophisticated piece of software. The tool is now a good monitoring device and a good management tool that is not too expensive for most businesses. Currently you can measure analytics on Twitter, Google+, LinkedIn, YouTube, Pinterest, blogs, Facebook and forums.
With this tool you can compare various search profiles or you can compare relevant terms, and you can do is over the Internet or over different businesses. You can track certain business words or products over the social media sites and you can see what is causing a buzz and what is not. You can visualize the data on a pie chart or graph. Using the results you gain from this analytic device, you can better optimize your own social media campaign.