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	<title>Comments on: Do you monitor your Institutes online identity?  Here are some tools to help.</title>
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	<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html</link>
	<description>Internet Marketing and Web Development in Higher Education and other tidbits...</description>
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		<title>By: UVM Career Services Blog &#187; Your Vanity Is Worth It: 3 Steps to Managing Your Online Reputation</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-10331</link>
		<dc:creator>UVM Career Services Blog &#187; Your Vanity Is Worth It: 3 Steps to Managing Your Online Reputation</dc:creator>
		<pubDate>Wed, 03 Feb 2010 20:35:08 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-10331</guid>
		<description>[...] Do you monitor your Institutes online identity? Here are some tools to help. – Tools and tips from .eduGuru [...]</description>
		<content:encoded><![CDATA[<p>[...] Do you monitor your Institutes online identity? Here are some tools to help. – Tools and tips from .eduGuru [...]</p>
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		<title>By: air sampler</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-8357</link>
		<dc:creator>air sampler</dc:creator>
		<pubDate>Wed, 23 Sep 2009 18:55:49 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-8357</guid>
		<description>I had never really considered tracking my companies online identity any further than rankings but it really does seem important. I&#039;m going to have to check out a few of these tools to keep a better eye on it.</description>
		<content:encoded><![CDATA[<p>I had never really considered tracking my companies online identity any further than rankings but it really does seem important. I&#8217;m going to have to check out a few of these tools to keep a better eye on it.</p>
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		<title>By: Barb Chamberlain</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-5627</link>
		<dc:creator>Barb Chamberlain</dc:creator>
		<pubDate>Mon, 26 Jan 2009 22:45:15 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-5627</guid>
		<description>An older post but still important, Kyle! (and when you wrote it I wasn&#039;t following you on Twitter &amp; I didn&#039;t see it :D)

I use a pipe called Social Media Firehose: http://pipes.yahoo.com/update_maker/social_media_fire_hose

It brings up some items I don&#039;t get using the various types of Google alerts (which you can in fact set up as an RSS feed rather than email), so I use both along with a direct Twitter search result as a feed.

One more resource recently suggested to me: whostalkin.com (which I can&#039;t help but read as &quot;Who&#039;s stalking&quot;.... I&#039;ve looked at the results and am still trying to figure out whether it yields things I didn&#039;t find in the other two.

I tried Serph thanks to the discussion here and kept getting an error until I realized it didn&#039;t want quotation marks around my search string. That&#039;s really non-intuitive, given search parameters in other tools such as Google, and I want the ability to seek for specific intact strings.

@BarbChamberlain</description>
		<content:encoded><![CDATA[<p>An older post but still important, Kyle! (and when you wrote it I wasn&#8217;t following you on Twitter &amp; I didn&#8217;t see it <img src='http://doteduguru.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> )</p>
<p>I use a pipe called Social Media Firehose: <a href="http://pipes.yahoo.com/update_maker/social_media_fire_hose" rel="nofollow">http://pipes.yahoo.com/update_maker/social_media_fire_hose</a></p>
<p>It brings up some items I don&#8217;t get using the various types of Google alerts (which you can in fact set up as an RSS feed rather than email), so I use both along with a direct Twitter search result as a feed.</p>
<p>One more resource recently suggested to me: whostalkin.com (which I can&#8217;t help but read as &#8220;Who&#8217;s stalking&#8221;&#8230;. I&#8217;ve looked at the results and am still trying to figure out whether it yields things I didn&#8217;t find in the other two.</p>
<p>I tried Serph thanks to the discussion here and kept getting an error until I realized it didn&#8217;t want quotation marks around my search string. That&#8217;s really non-intuitive, given search parameters in other tools such as Google, and I want the ability to seek for specific intact strings.</p>
<p>@BarbChamberlain</p>
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		<title>By: Top 10 .eduGuru Posts of 2008 &#124; .eduGuru</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-5545</link>
		<dc:creator>Top 10 .eduGuru Posts of 2008 &#124; .eduGuru</dc:creator>
		<pubDate>Sun, 18 Jan 2009 00:58:31 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-5545</guid>
		<description>[...] How to Monitor your Online Identity - This post still hold relevant today nine months after being written.  Well worth a first or second read.  Are you monitoring your online identity? [...]</description>
		<content:encoded><![CDATA[<p>[...] How to Monitor your Online Identity &#8211; This post still hold relevant today nine months after being written.  Well worth a first or second read.  Are you monitoring your online identity? [...]</p>
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		<title>By: Mike</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-3806</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Wed, 24 Sep 2008 23:28:02 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-3806</guid>
		<description>Honestly I think it has to do with the search results.  If you were listed higher than Wikipedia, students would go to your site instead of Wikipedia.  The reason why Wikipedia is so popular is because it ranks so high in Google for so many keyphrases.  However, in my opinion, if you are niche enough not only can you outrank Wikipedia, but you will hold more user interest.  For example, people will much rather go to my site than wikipedia to learn about music.

Ok, so maybe students &quot;use&quot; Wikipedia (heck, so do I, but I don&#039;t rely on it&#039;s information for important research), however the statement &quot;they know the information is more likely to be unbiased&quot; cannot be determined from analytics ;)  Analytics cannot read our minds.  More than likely, the students go to Wikipedia because they are lazy, and found the information with ease (yup, the first or second results in Google).  Ok, so that in itself is also an assumption, but as a student not too long ago, that was my mentality, and I am sure it is others mentalities too.  Finding qualified journals is very painstaking and time consuming, Wikipedia is alot easier after all.  This is why it is the professor&#039;s job to state that using Wikipedia as a reference (or at least, an ONLY reference) will get the student a grade of a big fat 0.</description>
		<content:encoded><![CDATA[<p>Honestly I think it has to do with the search results.  If you were listed higher than Wikipedia, students would go to your site instead of Wikipedia.  The reason why Wikipedia is so popular is because it ranks so high in Google for so many keyphrases.  However, in my opinion, if you are niche enough not only can you outrank Wikipedia, but you will hold more user interest.  For example, people will much rather go to my site than wikipedia to learn about music.</p>
<p>Ok, so maybe students &#8220;use&#8221; Wikipedia (heck, so do I, but I don&#8217;t rely on it&#8217;s information for important research), however the statement &#8220;they know the information is more likely to be unbiased&#8221; cannot be determined from analytics <img src='http://doteduguru.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   Analytics cannot read our minds.  More than likely, the students go to Wikipedia because they are lazy, and found the information with ease (yup, the first or second results in Google).  Ok, so that in itself is also an assumption, but as a student not too long ago, that was my mentality, and I am sure it is others mentalities too.  Finding qualified journals is very painstaking and time consuming, Wikipedia is alot easier after all.  This is why it is the professor&#8217;s job to state that using Wikipedia as a reference (or at least, an ONLY reference) will get the student a grade of a big fat 0.</p>
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		<title>By: Kyle James</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-3805</link>
		<dc:creator>Kyle James</dc:creator>
		<pubDate>Wed, 24 Sep 2008 22:20:32 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-3805</guid>
		<description>@Notion Software - your going to spam my blog for a backlink then ask a question without obviously knowing the audience or context of this post.  Go do a google search on any college&#039;s keyword.  Using Wofford, where I work, for example the wikipedia entry is the 3rd result returned after our homepage and athletics site.  Now your trying to tell me that my main audience, high school students, won&#039;t skip my site to visit Wikipedia for information?  I can also look at my analytics on referral sites and see all the people coming to our college site from Wikipedia so I know they are viewing our information there.  

Any other questions that you have about monitoring a college&#039;s online identity?</description>
		<content:encoded><![CDATA[<p>@Notion Software &#8211; your going to spam my blog for a backlink then ask a question without obviously knowing the audience or context of this post.  Go do a google search on any college&#8217;s keyword.  Using Wofford, where I work, for example the wikipedia entry is the 3rd result returned after our homepage and athletics site.  Now your trying to tell me that my main audience, high school students, won&#8217;t skip my site to visit Wikipedia for information?  I can also look at my analytics on referral sites and see all the people coming to our college site from Wikipedia so I know they are viewing our information there.  </p>
<p>Any other questions that you have about monitoring a college&#8217;s online identity?</p>
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		<title>By: Notation Software Music Editor &#38; Music Maker - Personal Composer</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-3801</link>
		<dc:creator>Notation Software Music Editor &#38; Music Maker - Personal Composer</dc:creator>
		<pubDate>Wed, 24 Sep 2008 20:25:46 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-3801</guid>
		<description>I am quoting:

&quot;Many people will go directly to the Wikipedia entry instead of your website because they know the information is more likely to be unbiased.&quot;

Where are you getting your facts from?  Wikipedia is not an authoritative resource.  You can never use Wikipedia as a resource for a major research report.  I would trust information from a niche site rather than information from Wikipedia.  Of course, Wikipedia is good for general facts, but again, for critical topics such as Science/Research, you do not use Wikipedia as a resource!</description>
		<content:encoded><![CDATA[<p>I am quoting:</p>
<p>&#8220;Many people will go directly to the Wikipedia entry instead of your website because they know the information is more likely to be unbiased.&#8221;</p>
<p>Where are you getting your facts from?  Wikipedia is not an authoritative resource.  You can never use Wikipedia as a resource for a major research report.  I would trust information from a niche site rather than information from Wikipedia.  Of course, Wikipedia is good for general facts, but again, for critical topics such as Science/Research, you do not use Wikipedia as a resource!</p>
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		<title>By: Kansas City Web Design</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-3101</link>
		<dc:creator>Kansas City Web Design</dc:creator>
		<pubDate>Tue, 15 Jul 2008 21:13:05 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-3101</guid>
		<description>These are almost tools to use - not just for schools, but for organizations and businesses as well. Great stuff!</description>
		<content:encoded><![CDATA[<p>These are almost tools to use &#8211; not just for schools, but for organizations and businesses as well. Great stuff!</p>
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		<title>By: The William &#38; Mary Powwow &#187; Blog Archive &#187; Social media for colleges and universities, part two</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-3038</link>
		<dc:creator>The William &#38; Mary Powwow &#187; Blog Archive &#187; Social media for colleges and universities, part two</dc:creator>
		<pubDate>Sat, 28 Jun 2008 17:23:48 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-3038</guid>
		<description>[...] is too radical for a college set in its ways, he still recommends that someone takes the time to monitor the institution&#8217;s online identity just to keep an eye out for [...]</description>
		<content:encoded><![CDATA[<p>[...] is too radical for a college set in its ways, he still recommends that someone takes the time to monitor the institution&#8217;s online identity just to keep an eye out for [...]</p>
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		<title>By: Social media for colleges and universities, part two &#124; Andy DeSoto</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-3034</link>
		<dc:creator>Social media for colleges and universities, part two &#124; Andy DeSoto</dc:creator>
		<pubDate>Fri, 27 Jun 2008 04:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-3034</guid>
		<description>[...] is too radical for a college set in its ways, he still recommends that someone takes the time to monitor the institution&#8217;s online identity just to keep an eye out for [...]</description>
		<content:encoded><![CDATA[<p>[...] is too radical for a college set in its ways, he still recommends that someone takes the time to monitor the institution&#8217;s online identity just to keep an eye out for [...]</p>
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		<title>By: Link Building Bible</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-2402</link>
		<dc:creator>Link Building Bible</dc:creator>
		<pubDate>Wed, 30 Apr 2008 03:00:02 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-2402</guid>
		<description>Man! Why do you have to add more onto my plate... although this is a good thing to add, and i always wanna know what people are saying.

Glad that my comment on Court&#039;s blog helped you.</description>
		<content:encoded><![CDATA[<p>Man! Why do you have to add more onto my plate&#8230; although this is a good thing to add, and i always wanna know what people are saying.</p>
<p>Glad that my comment on Court&#8217;s blog helped you.</p>
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		<title>By: Rob S.</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-2373</link>
		<dc:creator>Rob S.</dc:creator>
		<pubDate>Tue, 29 Apr 2008 14:12:04 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-2373</guid>
		<description>Follow-up to that, it is interesting to note that it shows results that aren&#039;t picked up by Google alerts. Hmm.</description>
		<content:encoded><![CDATA[<p>Follow-up to that, it is interesting to note that it shows results that aren&#8217;t picked up by Google alerts. Hmm.</p>
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		<title>By: Rob S.</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-2372</link>
		<dc:creator>Rob S.</dc:creator>
		<pubDate>Tue, 29 Apr 2008 14:05:21 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-2372</guid>
		<description>I saw this on tech recipes and thought it was useful for rep monitoring:

http://www.tech-recipes.com/rx/2860/google_how_to_access_filter_by_date_dropdown_box

You can filter Google search or news results by date by appending some info to the url.

Here&#039;s Google search results for Wofford College. Note the dropdown for past 24 hours, past week, etc.

http://www.google.com/search?hl=en&amp;q=wofford+college&amp;as_qdr=d&amp;btnG=Search</description>
		<content:encoded><![CDATA[<p>I saw this on tech recipes and thought it was useful for rep monitoring:</p>
<p><a href="http://www.tech-recipes.com/rx/2860/google_how_to_access_filter_by_date_dropdown_box" rel="nofollow">http://www.tech-recipes.com/rx/2860/google_how_to_access_filter_by_date_dropdown_box</a></p>
<p>You can filter Google search or news results by date by appending some info to the url.</p>
<p>Here&#8217;s Google search results for Wofford College. Note the dropdown for past 24 hours, past week, etc.</p>
<p><a href="http://www.google.com/search?hl=en&amp;q=wofford+college&amp;as_qdr=d&amp;btnG=Search" rel="nofollow">http://www.google.com/search?hl=en&amp;q=wofford+college&amp;as_qdr=d&amp;btnG=Search</a></p>
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		<title>By: Matt Herzberger.com &#187; Blog Archive &#187; Social media manager &#8230; hopefully coming to a campus near you</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-757</link>
		<dc:creator>Matt Herzberger.com &#187; Blog Archive &#187; Social media manager &#8230; hopefully coming to a campus near you</dc:creator>
		<pubDate>Fri, 28 Mar 2008 18:45:42 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-757</guid>
		<description>[...] your school you have a person that keeps up on this, or a team. The DotEduGuru wrote an article on tracking your school. Brad Ward talks about how to use comment tracking tools to follow your conversations. Mark [...]</description>
		<content:encoded><![CDATA[<p>[...] your school you have a person that keeps up on this, or a team. The DotEduGuru wrote an article on tracking your school. Brad Ward talks about how to use comment tracking tools to follow your conversations. Mark [...]</p>
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		<title>By: Sophie</title>
		<link>http://doteduguru.com/id98-monitor-institutes-online-identity.html/comment-page-1#comment-395</link>
		<dc:creator>Sophie</dc:creator>
		<pubDate>Fri, 14 Mar 2008 15:26:35 +0000</pubDate>
		<guid isPermaLink="false">http://doteduguru.com/id98-monitor-institutes-online-identity.html#comment-395</guid>
		<description>I agree with atalie and it really did inform me about everything and i hope to read more about the rss and things like that =]</description>
		<content:encoded><![CDATA[<p>I agree with atalie and it really did inform me about everything and i hope to read more about the rss and things like that =]</p>
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