Comments on: Comparing the Obama and McCain Emails

By: Stargate Atlantis

Stargate Atlantis — Sun, 05 Jul 2009 20:47:30 +0000

Like to watch Stargate Atlantis episodes and also Lost. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Look forward to reading more from you in the future.

By: Phil

Phil — Tue, 31 Mar 2009 10:56:43 +0000

Interesting observations. Will talk about this in some of my copywriting classes in London.

By: kurtlar vadisi pusu

kurtlar vadisi pusu — Wed, 12 Nov 2008 13:09:12 +0000

although it could have been the cause of it.

By: James Spinosa

James Spinosa — Thu, 06 Nov 2008 03:59:10 +0000

A very interesting read, I can certainly say that as a subscriber to both of these newsletters I always noticed the difference in the demeanor of their templates. Obama’s just makes you feel good.

By: Pesky

Pesky — Wed, 05 Nov 2008 17:05:05 +0000

Really interesting article. I recently heard that Obama has been compared to a mac (computer) and Mccain to a PC. I think this emphasises the point that has already been made. A Mac being the younger, modern, up-to-date version of a PC. I think this is a really interesting analogy that completely reinforces the impression given by their email campaigns.

By: » Obama o McCain. Quién convence con sus newsletters? Hera & Biancardi Blog: Un blog de email marketing, database marketing, email newsletter, lucha contra el spam, mass marketing

Tue, 04 Nov 2008 20:27:20 +0000

[...] interesante post que compara las campañas de Obama y McCain por email, refleja que el contenido de los emails, el [...]

By: Lexli

Lexli — Tue, 04 Nov 2008 16:54:54 +0000

Great post! I can imagine McCain’s managers looking at all the flashy graphics in those emails and thinking that “this is how you reach that damn younger generation, colors and banners!”.

By: links for 2008-11-02 | Chris F. Waigl

links for 2008-11-02 | Chris F. Waigl — Mon, 03 Nov 2008 01:02:41 +0000

[...] Comparing the Obama and McCain Emails | .eduGuru Karlyn Morissette takes a hard look at the McCain and Obama campaigns from an email marketing point-of-view. Must-read for any email marketing professional. (tags: marketing email politics usa election) [...]

By: Web Talk

Web Talk — Sun, 02 Nov 2008 15:17:27 +0000

nice article. i just saw something like that on TV recently where journalists were talking how Mccain knows very little about the Internet. he even dictates email to his wife who rewrite them and send them via email because…he does know how to do it!!!

By: Courrielleur » Campagnes par courriel des présidentielles comparées

Courrielleur » Campagnes par courriel des présidentielles comparées — Thu, 30 Oct 2008 20:39:47 +0000

[...] deux partis ont une approche différente quant à la gestion de leur programme par courriel. doteduguru.com explique les bons et mauvais [...]

By: Alec McNayr

Alec McNayr — Tue, 28 Oct 2008 23:11:39 +0000

Love the post. Wanted to add “frequency” to the discussion. As the election date draws near, I’m getting more and more emails from both camps.

As the frequency intensifies, the short and singularly-focused Obama emails continue to resonate — they can be scanned in a quick once-over, but the McCain emails continue to be massive novels. The more I get of them, the more I don’t even give them one glance.

By: Paul Prewitt

Paul Prewitt — Tue, 28 Oct 2008 17:32:27 +0000

I wanted to make sure that people understood that the “Template” is not the problem here… although it could have been the cause of it.

Karlyn’s point about making an email short, sweet and to the point is right on. But that does not mean that it cannot be branded and unique (aka using a template).

Remember that the Template should not be the focus of an email message but rather just a brand building accessory. Keep it fun and relative to the message. A one size fits all approach is not the best manner (although often cheaper and faster).

Last key point to mention is Personalization! Notice that the Obama campaigns use personalization to allow it to seem as though they are talking directly (one-to-one) when I can guarantee they are not actually doing so. But the Personalization if used correctly defiantly helps the recipient identify with the sender.

By: Karlyn Morissette

Karlyn Morissette — Tue, 28 Oct 2008 13:59:59 +0000

Thanks Shelby At some point, I’m planning on making an archive of all the emails I’ve gotten from the campaigns (and Hillary’s too!). I’ve saved every single one.

By: Shelby Thayer

Shelby Thayer — Tue, 28 Oct 2008 12:52:56 +0000

Karlyn,

Awesome post! I couldn’t agree more. I, too, subscribed to both candidates emails just to see the difference … and the difference is just shocking.

It’s amazing to me that in 2008 a presidential campaign can’t hire an effective email marketer.

Shelby