Author Archives | Karlyn Morissette

Karlyn Morissette - who has written 36 posts on .eduGuru.

Karlyn Morissette is a thought leader and innovator in higher education. With over 12 years of web experience (half spent working exclusively on higher education web marketing initiatives), she helped pioneer many of the web strategies considered best practice today. Karlyn currently holds three positions: 

  • As the Director of Marketing Communications at Fire Engine RED, she helps admissions offices execute integrated marketing campaigns as a part of student search. 
  • As the President and Principal Consultant of DoJo Web Strategy, she helps universities integrate goal-driven web strategies into their marketing plans.  
  • As Adjunct Faculty for Internet Marketing at Champlain College, she is helping to mold the next generation of web marketers.

Karlyn is an invited speaker at conferences around the country and publishes regularly on both www.karlynmorissette.com, and as a staff writer on www.doteduguru.com (.eduGuru). She holds a Bachelor of Science in Communication from Boston University and a Master of Business Administration from Norwich University.

To quote a friend of hers: "Karlyn is a super rad ninja marketing genius who will make your target demographic submit to your every whim through sheer willpower. Oh, and she's smarter than you."  We're not sure about the smarter part, but "super rad ninja" is true enough.

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Authenticity: What I learned on my winter vacation

Wednesday, January 20, 2010

7 Comments

Last week, I vacationed with my family in Fort Myers, Florida and, despite the HORRIFIC cold, I was able to get out and do some shopping. I went into this one surf shop with my family and came upon the following ad:

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Congratulations Rachel Reuben, MBA!

Friday, December 18, 2009

17 Comments

Obviously one of the benefits of working for a college is the ability to get free tuition to the school, but until you’ve taken advantage of that benefit I don’t think you can really understand that it is both a blessing and a curse.

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Live Blogging AMA Higher Ed: The E-Expectations of College Bound Seniors

Tuesday, November 17, 2009

1 Comment

This is from notes I took earlier, but didn’t have time to post. This session was beyond standing room only – people were standing out in the hall! Rachel has already blogged about this, but I thought it was worth putting out there again. You can also download the full white paper. Great data!

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Live Blogging AMA: Reinvention

Tuesday, November 17, 2009

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Speakers: Teri Lucie Thompson, Purdue University and Elizabeth Scarborough, SimpsonScarborough If you are reinventing, you need a poster child (one that is not controversial and one that is very easy to see transformation in). At Purdue, it was a broken pay telephone that was the first thing people saw at the visitors center – the first [...]

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Live Blogging AMA: Rebranding Tradition with Uncommon Results

Tuesday, November 17, 2009

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Speaker: Dr. John F Carney III, Chancellor, Missouri University of Science and Technology Opening Video:

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Live Blogging AMA Higher Ed: The New Power: Social Media Marketing Strategy for Higher Education

Monday, November 16, 2009

2 Comments

Speaker: Fritz McDonald, VP of Creative Strategy, Stamats, Inc. (Sorry, I came in late to the session)

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Live Blogging AMA Higher Ed: From Gandhi to Google

Monday, November 16, 2009

2 Comments

Speaker: Bill Toliver, Director, The Matale Line One of your great goals as a professional should be to be fired – that’s when you know you’re pushing the envelope.

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Reflections on Stamats SIM Tech

Monday, November 16, 2009

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I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

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The Credibility of College Info from Social Network Sites (or Lack Thereof)

Thursday, October 22, 2009

32 Comments

Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

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Show Me The Conversions

Tuesday, September 15, 2009

11 Comments

The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

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