Analytics | .eduGuru

Data Collection #FAIL

8. January 2010

Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:

Mobile Analytics Revisited (Have You Been Keeping Up?)

4. November 2009

9 Comments

Mobile Analytics Revisited (Have You Been Keeping Up?)

This past March, I wrote a tutorial that described some techniques of measuring mobile traffic in Google Analytics. Believe it or not, you can’t just set that kind of stuff and forget it. In just the eight months since then, the topography of the mobile landscape has changed, and I wanted to share some changes [...]

Building Your Own Listening Post

19. October 2009

5 Comments

The basic concept of the social web and Web 2.0 is one of conversations and user generated content. Engagement. Interaction. My focus today is on the former, with a dab of latter. Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]

Easy ROI on Facebook Ads

18. June 2009

7 Comments

I love Facebook Ads. They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up. They’re also relatively easy to figure out your Return on Investment for using a few simple [...]

Mobile Analytics: The Neglected Mutant Step Child

12. March 2009

11 Comments

How many iPhones visited your site yesterday? Can you tell me? Could you get it set up if you needed to? At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites. Are they meeting the needs of the users? Can the users [...]

Book Review: Web Analytics An Hour A Day by Avinash Kaushik

5. March 2009

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Book Review: Web Analytics An Hour A Day by Avinash Kaushik

I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being [...]

The Art of Assessing Your Data

13. February 2009

12 Comments

When it comes to numbers, there are three types of people: People who react without any supporting data whatsoever.

Offline Campaign Tracking: Presentation Clickthrough Comparison

10. February 2009

8 Comments

Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V. At each of those conferences I presented on the subject of Web Analytics. As I told people at each [...]

Guru Interviews: Shelby Thayer, Penn State University

2. February 2009

1 Comment

Using ShareThis to Mobilize Conversations

28. January 2009

7 Comments

Using ShareThis to Mobilize Conversations

One of the defining characteristics of Web 2.0 (and man, do I ever hate that phrase) is the new way in which conversations are taking place across the world wide webbleness. It’s not just a case of giving people the chance to make simple comments on a blog now – these days a blog might [...]