.eduGuru

Easy ROI on Facebook Ads

I love Facebook Ads.  They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up.  They’re also relatively easy to figure out your Return on Investment for using a few simple [...]

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Mobile Analytics: The Neglected Mutant Step Child

How many iPhones visited your site yesterday?  Can you tell me?  Could you get it set up if you needed to?  At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites.  Are they meeting the needs of the users?  Can the users [...]

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Book Review: Web Analytics An Hour A Day by Avinash Kaushik

I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book.  I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being [...]

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The Art of Assessing Your Data

When it comes to numbers, there are three types of people: People who react without any supporting data whatsoever.

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Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V.  At each of those conferences I presented on the subject of Web Analytics.  As I told people at each [...]

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Guru Interviews: Shelby Thayer, Penn State University

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Using ShareThis to Mobilize Conversations

One of the defining characteristics of Web 2.0 (and man, do I ever hate that phrase) is the new way in which conversations are taking place across the world wide webbleness.  It’s not just a case of giving people the chance to make simple comments on a blog now – these days a blog might [...]

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HootSuite: Twitter Tool with actual Business Value

There has been so much discussion about Twitter over the last six months and it seems like for the last year in Higher Education we have been searching for an actual business value from the service.  Heck we have talked about it a good many times on this blog and some of those posts that [...]

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Case V: The Web Analytics Presentation

First, I would like to welcome any new visitors that Case V was your first introduction to .eduGuru.  I hope you will subscribe to our RSS feed or sign up for email updates on the right side navigation.  There is a lot to learn and good engagment and discussion that takes place on this blog.  [...]

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Tracking outgoing clicks with Google Analytics

I wanted my first post as a .eduGuru to be something spectacular, unfortunately all the ideas I had were taking too long to write, so here is something short and sweet.

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