First, I would like to welcome any new visitors that Case V was your first introduction to .eduGuru.  I hope you will subscribe to our RSS feed or sign up for email updates on the right side navigation.  There is a lot to learn and good engagment and discussion that takes place on this blog.  I hope that you will also join the conversation? Read the rest of this entry »

I wanted my first post as a .eduGuru to be something spectacular, unfortunately all the ideas I had were taking too long to write, so here is something short and sweet.

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Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni.  Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign.  A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting.  Unfortunately most people probably haven’t had the time to play around with them to find really practical uses for these new features.  So let me give you one.

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Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign.  This is a learn as you go process so next time we will hopefully get a little better, but we do have some takeaway knowledge about how to do it better the next time and which means better reaching of this audience segment.

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The following is a guest post by Nick DeNardis, Associate Director of Web Communications at Wayne State University.  Nick writes on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”!  Besides connecting on his personal blog, you can also connect with him through Twitter or LinkedIn.  This is the tenth and final post in the .eduGuru Blogger(s) Search Contest.

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The following is a guest post by Rachel Reuben, Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She was a guest blogger in August when she published her research paper on “The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education” on this site, and was a live blogger for .eduGuru during Stamats ‘08. You can connect with her through Twitter, LinkedIn or Facebook.  This is the sixth post of the .eduGuru Blogger(s) Search Contest.

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It has been months since I posted one of these.  I honestly assumed that these things were similar enough every month that after the first what is the point in sharing every one?  Each report continues to increase in depth and measurements.  After the recent wave of analytic presentations it really seems like the community is as interested in analytics as I am!  Maybe I can just dream that I had some part in convincing them of it’s importance?  So I wondered if it wasn’t about time to post another so I simply asked the question of the twitter crowd. Read the rest of this entry »

Presentation @ #stamats08

How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data.

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So did you know that there are different ways that analytical data about your website is collected?  Of course you did you just might not have really thought about it before.  I mean who stays up thinking about this sort of stuff besides Shelby Thayer, myself and a few other people that I will leave unnamed to protect their identity?  So instead of staying up all night to see if you can come up with four different types I’ll just write them out here.  You can think me for the extra sleep later.

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The other day I was going through eduStyle.net looking for site ideas and one thing that instantly stood out and annoyed me was sites that are left aligned.  I realize this is a personal opinion and I totally respect other individuals who believe in a left aligned site, but I am still going to present my case.  So I hope that you are ready for a little rant? Read the rest of this entry »