Analytics | .eduGuru

HootSuite: Twitter Tool with actual Business Value

27. January 2009

There has been so much discussion about Twitter over the last six months and it seems like for the last year in Higher Education we have been searching for an actual business value from the service. Heck we have talked about it a good many times on this blog and some of those posts that [...]

Case V: The Web Analytics Presentation

16. December 2008

5 Comments

First, I would like to welcome any new visitors that Case V was your first introduction to .eduGuru. I hope you will subscribe to our RSS feed or sign up for email updates on the right side navigation. There is a lot to learn and good engagment and discussion that takes place on this blog. [...]

Tracking outgoing clicks with Google Analytics

5. December 2008

16 Comments

I wanted my first post as a .eduGuru to be something spectacular, unfortunately all the ideas I had were taking too long to write, so here is something short and sweet.

Practical Example of Google Analytics New Advanced Segments

26. November 2008

7 Comments

Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting. [...]

Case Study: Email Still Beats out Print and Social Media for Engagement

25. November 2008

13 Comments

Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign. This is a learn as you go process so [...]

Tracking Flash Interaction with Google Analytics

21. November 2008

8 Comments

The following is a guest post by Nick DeNardis, Associate Director of Web Communications at Wayne State University. Nick writes on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”! Besides connecting on his personal blog, you can also connect with [...]

Do Numbers Have Enough Value?

20. November 2008

15 Comments

The following is a guest post by Rachel Reuben, Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She was a guest blogger in August when she published her research paper on “The Use of Social Media in Higher Education for Marketing and Communications: A Guide for [...]

Wofford’s Web Analytics October 2008 Summary

13. November 2008

7 Comments

It has been months since I posted one of these. I honestly assumed that these things were similar enough every month that after the first what is the point in sharing every one? Each report continues to increase in depth and measurements. After the recent wave of analytic presentations it really seems like the community [...]

Live Blogging: What the Heck Do All These Numbers Mean? Web Analytics for Higher Ed

7. November 2008

2 Comments

Presentation @ #stamats08 How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data.

Four Types of Web Analytic Data

27. October 2008

3 Comments

So did you know that there are different ways that analytical data about your website is collected? Of course you did you just might not have really thought about it before. I mean who stays up thinking about this sort of stuff besides Shelby Thayer, myself and a few other people that I will leave [...]