There has been so much discussion about Twitter over the last six months and it seems like for the last year in Higher Education we have been searching for an actual business value from the service. Heck we have talked about it a good many times on this blog and some of those posts that [...]
Continue reading...16. December 2008
First, I would like to welcome any new visitors that Case V was your first introduction to .eduGuru. I hope you will subscribe to our RSS feed or sign up for email updates on the right side navigation. There is a lot to learn and good engagment and discussion that takes place on this blog. [...]
Continue reading...5. December 2008
I wanted my first post as a .eduGuru to be something spectacular, unfortunately all the ideas I had were taking too long to write, so here is something short and sweet.
Continue reading...26. November 2008
Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting. [...]
Continue reading...25. November 2008
Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign. This is a learn as you go process so [...]
Continue reading...21. November 2008
The following is a guest post by Nick DeNardis, Associate Director of Web Communications at Wayne State University. Nick writes on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”! Besides connecting on his personal blog, you can also connect with [...]
Continue reading...20. November 2008
The following is a guest post by Rachel Reuben, Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She was a guest blogger in August when she published her research paper on “The Use of Social Media in Higher Education for Marketing and Communications: A Guide for [...]
Continue reading...13. November 2008
It has been months since I posted one of these. I honestly assumed that these things were similar enough every month that after the first what is the point in sharing every one? Each report continues to increase in depth and measurements. After the recent wave of analytic presentations it really seems like the community [...]
Continue reading...7. November 2008
Presentation @ #stamats08 How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data.
Continue reading...27. October 2008
So did you know that there are different ways that analytical data about your website is collected? Of course you did you just might not have really thought about it before. I mean who stays up thinking about this sort of stuff besides Shelby Thayer, myself and a few other people that I will leave [...]
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27. January 2009
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