Analytics | .eduGuru

Tracking Flash Interaction with Google Analytics

21. November 2008

The following is a guest post by Nick DeNardis, Associate Director of Web Communications at Wayne State University. Nick writes on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”! Besides connecting on his personal blog, you can also connect with [...]

Do Numbers Have Enough Value?

20. November 2008

15 Comments

The following is a guest post by Rachel Reuben, Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She was a guest blogger in August when she published her research paper on “The Use of Social Media in Higher Education for Marketing and Communications: A Guide for [...]

Wofford’s Web Analytics October 2008 Summary

13. November 2008

7 Comments

It has been months since I posted one of these. I honestly assumed that these things were similar enough every month that after the first what is the point in sharing every one? Each report continues to increase in depth and measurements. After the recent wave of analytic presentations it really seems like the community [...]

Live Blogging: What the Heck Do All These Numbers Mean? Web Analytics for Higher Ed

7. November 2008

2 Comments

Presentation @ #stamats08 How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data.

Four Types of Web Analytic Data

27. October 2008

3 Comments

So did you know that there are different ways that analytical data about your website is collected? Of course you did you just might not have really thought about it before. I mean who stays up thinking about this sort of stuff besides Shelby Thayer, myself and a few other people that I will leave [...]

Quick Observations About Browser Resolution Design

20. October 2008

16 Comments

The other day I was going through eduStyle.net looking for site ideas and one thing that instantly stood out and annoyed me was sites that are left aligned. I realize this is a personal opinion and I totally respect other individuals who believe in a left aligned site, but I am still going to present [...]

Hello, Is Anyone Out There – HighEdWeb 2008 Presentation

7. October 2008

8 Comments

Wow a packed out room had me a little stoked but then I realized that those people were there to hear me talk so the pressure was on to say something smart and not waste there time. I was honestly worried that I wouldn’t make it through all 66 slides in the presentation, but I [...]

Using Redirectors for Offline Campaigns

2. October 2008

4 Comments

So in a recent post I discussed Landing Pages and I mentioned offline campaigns and the importance of tracking these campaigns. So now that we have that knowledge and I’ve also discussed using 301 redirects on your web server to send an individual from one page directly to another we can pull these two pieces [...]

Free Destination URL Builder and Tracking Tool

1. October 2008

4 Comments

After rereading a two year old post over on Analytics Talk it inspired me to go create my own Destination URL builder for Google Analytics. It’s really a pretty simple thing to do inside of Excel and by turning it into a Google Spreadsheet you can share it across your organization so it is easy [...]

Let’s talk about Landing Pages and Bounce Rates

29. September 2008

11 Comments

So do you know what a landing page is? It’s amazing how many people that I talk to that don’t quite understand this subject. Landing pages are a very important element to actually marketing online. Landing pages allow you to segment your audience, track a specific segment, send individuals to relevant information and many other [...]