.eduGuru

Book Review: World Wide Rave by David Meerman Scott

David Meermean Scott’s newest book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories was just released a few weeks ago so it only seems fitting to review it sooner than later.  Now you should know that I only review books that I feel are absolutely [...]

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eBook Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

As a team leader of an upcoming redesign project, The eduStyle Guide to Usable Higher-Ed Homepage Design was very useful to me. My favorite section: Recommendations. I got more take aways and ideas of what to do (and what not to do) from that one section of every university’s review than anything else in the entire [...]

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Book Review: Web Analytics An Hour A Day by Avinash Kaushik

I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book.  I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being [...]

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sex…Sex…SEX! Now I Have Your Attention.

A while back I did a book review of the book Neuromarketing, a great book about how our brains process information, and how marketers can use that knowledge to hone their strategy and their message.  Last week, I was turned on (no pun intended) to a book that brought these concepts to the web.  Neuro [...]

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Book Review: Neuromarketing

I breezed through a bunch of marketing books this weekend, but the one that really stood out as useful was Neuromarketing by Patrick Renvoise and Christophe Morin. If you do marketing in any way, shape or form this book should be on your “to read” list.  It describes how the brain makes decisions and [...]

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Book Review: Buzzmarketing: Get People to Talk About Your Stuff

It’s been a while since I have recommended a book, but the last few books I’ve completed just haven’t passed the test and quite honestly have been rather disappointing, until I started reading Buzzmarketing!  This book essentially says throw your traditional marketing out the window.  Yes it’s one of those complete change of mindset type [...]

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Book Review: Don’t Make Me Think by Steve Krug

I recently reread Steve Krug’s masterpiece, Don’t Make Me Think: A Common Sense Approach to Web Usability, that is a must read for anyone who works directly or indirectly on a website. This classic is one of the few books that is so practical and universal that it applies to anyone dealing with the web [...]

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Book Review: The Baseball Economist

I just finished reading The Baseball Economist: The Real Game Exposed the other night.  If you’re not a baseball fan then you can skip the rest of this post without offending me.  Besides being a book about something that I love, this book was written by a Wofford alum!  All the more reason to reason [...]

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Book Review: The 12 Elements of Great Managing

I am definitely a people watcher and want to understand people better. What people like, how they think, and why they do what they do all fascinate me. I have an extremely eclectic music collection and listen to a little bit of everything because I want to understand why people like what they do. I [...]

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