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Time to get serious about email

28. May 2009

0 Comments

“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

Captioning your YouTube videos with CaptionTube

20. April 2009

7 Comments

I’m an accessibility advocate and one thing thats been bothering me for a while was the lack of an easy way to caption videos uploaded to YouTube. They clearly explain they support closed captioning:

Step away from the computer: When NOT to send a marketing email

7. April 2009

12 Comments

Every time you send a message, you are telling your users how much you value them, because you’re asking them to put their time and energy into what you have to say. Yet all too often, colleges blast out emails without putting half a thought into it and then wonder why their users don’t respond. [...]

Email is about hitting your user over the head with a sledgehammer

8. January 2009

4 Comments

The problem with email benchmarks

10. December 2008

3 Comments

Preface: So Kyle tells me its been a month since I’ve posted. I’ll be honest – between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle. But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

Practical Example of Google Analytics New Advanced Segments

26. November 2008

6 Comments

Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting. [...]

Case Study: Email Still Beats out Print and Social Media for Engagement

25. November 2008

13 Comments

Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign. This is a learn as you go process so [...]

Live Blogging: Eye on the Prize-Implementing Technology w/ an Eye on ROI

6. November 2008

1 Comment

Live blogging Karlyn Morissette’s (@KarlynM) session *Watch the presentation Video*

Comparing the Obama and McCain Emails

28. October 2008

13 Comments

One week from today, the 2008 Presidential election will finally come to a close. No matter who you vote for, it’s been a campaign of milestones. As an e-marketer, the most fascinating to me has been watching all of the emails coming out from either side. Comparing the two makes it clear why Obama has [...]

Why do email marketing?

16. October 2008

9 Comments

Why do email marketing? Mark Brownlow’s post on of that title on Email Marketing Reports presents an excellent argument about why email marketing is still relevant, despite all the claims of its death. Here are the highlights: