Email is supposed to be a blessing, not a curse. If you would have told people fifteen years ago that email would be just as vital or more vital than the phone was at that time they would have laughed at you. Unfortunately email today is probably the biggest consumer of a normal business day [...]
Continue reading...26. August 2009
The following is a guest post by Scott Cohen, Marketing Copywriter at Western Governors University. Scott writes and manages copy for the university’s public website, email marketing campaigns, and direct mail campaigns. Scott also writes on his personal blog and contributes his opinions and critiques on email marketing on The Email Zoo Blog. You can [...]
Continue reading...28. May 2009
“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”
Continue reading...20. April 2009
I’m an accessibility advocate and one thing thats been bothering me for a while was the lack of an easy way to caption videos uploaded to YouTube. They clearly explain they support closed captioning:
Continue reading...7. April 2009
Every time you send a message, you are telling your users how much you value them, because you’re asking them to put their time and energy into what you have to say. Yet all too often, colleges blast out emails without putting half a thought into it and then wonder why their users don’t respond. [...]
Continue reading...8. January 2009
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10. December 2008
Preface: So Kyle tells me its been a month since I’ve posted. I’ll be honest – between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle. But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]
Continue reading...26. November 2008
Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting. [...]
Continue reading...25. November 2008
Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign. This is a learn as you go process so [...]
Continue reading...6. November 2008
Live blogging Karlyn Morissette’s (@KarlynM) session *Watch the presentation Video*
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30. September 2009
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