May was a month of celebration and closure. Graduation came and went and many students are moving on to bigger and better things now. Unfortunately this doesn’t necessarily translate well for Website Traffic. As you would imagine traffic across the sites were down, but there are some positive takeaways if you look at the trends.

Read the rest of this entry »

Have you gotten to the point where you feel blogs are all repetitive and you are wasting your time reading them, and not getting anything out of it? Here are six tips to keep in mind as you read blogs and news articles online. Our time is precious! Once it’s spent you can’t get it back. Keeping these helpful tips in mind as you read can get you out of that rut and back in control of your precious time. Read the rest of this entry »

Just a quick post on a Monday morning. Hopefully everyone had a great weekend. I finished compiling the monthly web analytics on Friday, but didn’t get around to sharing. This month is the first to have full data for off-campus traffic and blog data pulled through Google Analytics. For information about how to track off site traffic or specifically not include traffic from an IP range please see my Google Analytics 101 post.

Read the rest of this entry »

Just a quick post.  I just finished compiling Wofford’s analytical data for March.  Since my Google Analytics training I’ve been setting up a lot of different profiles so next month I should be able to pull out some other specific data like off-campus visitors.  We are also installing the tracking code on our blogs this week so that should provide much more interesting data than what Feedburner currently gives us.  If your new to my blog and want to understand more about what I’m trying to do with this tracking you might want to check out, An Intro to Web Analytics - Wofford Monthly Web Analytics Summary - Feb 2008. Read the rest of this entry »

In the last few weeks a few new tools have come out to help in monitoring an online identity.  Because of this I think it’s important to take a deeper look into what to monitor.  As if you didn’t already have enough things to do in a normal day, there is a whole list of things that require regular monitoring.   Although this article is specifically geared towards monitoring a college’s identity, you could easily apply the same strategy to monitoring any company or even your own online identity.

Read the rest of this entry »

For the last five months I’ve been putting together a monthly web report for Wofford.  This report has been a way to frequently monitor and track our presence online and keep track of our effectiveness.  I distribute the report to everyone who I think will read it, the more people who understand what is going on online with Wofford the better. Read the rest of this entry »

I am definitely a people watcher and want to understand people better. What people like, how they think, and why they do what they do all fascinate me. I have an extremely eclectic music collection and listen to a little bit of everything because I want to understand why people like what they do. I love to watch movies for the same reason.  Like a five year old kid I still have to ask the “why” question to anything and everything that I don’t understand and with the creation of Google, Wikipedia, and blogs this has only assisted in my obsession with knowledge. It’s also allowed me to be a lot less annoying in my inquires.  You can find answers to anything online, let me also just state that you have to sift through a lot of crap to find real answers online if you don’t know where to look.  I guess where all this randomness is going is that managing people is something that is very important, complex, and one of the most difficult skills to master. It takes a large dose of psychology, time management, respect, and business sense not to mention expertise in your industry. Currently I’m “over” an assistant and five student workers at Wofford. I say over because I really consider them much more as friends and co-workers than as their boss.

Read the rest of this entry »