Marketing | .eduGuru

Why Social Media Comes Last – Presentation from #edSocialMedia

16. February 2010

It has been over a year since I first made the argument that social media comes last. Today at the edSocialMedia Summit in Boston I dug a little more in actually explaining WHY. This whole conference being on social media it was a little bit of a bold mood to explain why this is the [...]

Authenticity: What I learned on my winter vacation

20. January 2010

7 Comments

Last week, I vacationed with my family in Fort Myers, Florida and, despite the HORRIFIC cold, I was able to get out and do some shopping. I went into this one surf shop with my family and came upon the following ad:

Reach More Students Without Leaving Your Office

4. January 2010

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Reach More Students Without Leaving Your Office

Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

Learning SEO From Lady GaGa

2. December 2009

15 Comments

Dear God, forgive me my sins, for I must speak the name of the Unholy One. I mean Lady GaGa. Let me be very clear on this point: prior to a couple months ago, aside from hearing some passing references to the name, I really had no clue who she was. Frankly… I’m still not [...]

Inbound School Marketing – Presentation from SIMTech 2009

12. November 2009

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If you remember the slides from my presentation at WhippleHill’s User Conference you might notice that for the most part these are the same slides. I did add a whole new section on conversion pages. Yes, a conversion page is a landing page but I’m just always careful about calling it a landing page as [...]

When advertising on Hulu (pre-roll ads) goes wrong

5. November 2009

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Advertising your institution on a number of sites via text, banner, or even pre-roll videos ads has become ever more popular as the shift from print to digital takes hold. There is one downside to this change though, loss of context control.

The Credibility of College Info from Social Network Sites (or Lack Thereof)

22. October 2009

32 Comments

Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

Building Your Own Listening Post

19. October 2009

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The basic concept of the social web and Web 2.0 is one of conversations and user generated content. Engagement. Interaction. My focus today is on the former, with a dab of latter. Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]

Review: MobileEducator iPhone Application and CMS

13. October 2009

14 Comments

Last week I was contacted by @lisakribs about a new piece of software her company is developing called MobileEducator, designed for colleges and universities to enable low cost entry into the mobile arena. The software looked fairly neat, and I thought it might be something that plenty of our readers might see value in, [...]

New Tools and Techniques but Marketing is Still About Creativity

16. September 2009

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New Tools and Techniques but Marketing is Still About Creativity

Earlier this week I wrote a post on our HubSpot Inbound Marketing blog about marketing creatively. The real takeaway from that post, although you should still give it a read, is that successful marketing hasn’t really changed over the years, only the channel you market through. Marketing simply has some different tools and techniques needed [...]