Marketing | .eduGuru

Inbound School Marketing Slides: Whipple Hill User Conference ‘09

1. July 2009

Today I presented at the Whipple Hill User Conference on Inbound School Marketing. I wrote an introduction to the talk last week: It Doesn’t Matter What You Call It, An Inquiry Is A Lead. The conference was my first dabble into the independent schools environment. So far it has been an amazing experience meeting a [...]

Doesn’t Matter What You Call It, An Inquiry Is a Lead

24. June 2009

7 Comments

Doesn’t Matter What You Call It, An Inquiry Is a Lead

Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student. Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]

Easy ROI on Facebook Ads

18. June 2009

4 Comments

I love Facebook Ads. They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up. They’re also relatively easy to figure out your Return on Investment for using a few simple [...]

Time to get serious about email

28. May 2009

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“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

Café New Paltz: A Yielding Success

21. May 2009

8 Comments

A summary of Cafe New Paltz, an online Ning community for students accepted into the State University of New York at New Paltz for fall 2009 .

Talkback: Successful Higher Ed Branding for the Web

7. May 2009

6 Comments

Hopefully, when I mention the words “branding” and “print” in the same sentence, every web developer out there reading this cringes. So, with that in mind, how many of you have web branding guidelines that grew from print standards? I hope the number is very few, but I suspect that there are a lot of [...]

Step away from the computer: When NOT to send a marketing email

7. April 2009

12 Comments

Every time you send a message, you are telling your users how much you value them, because you’re asking them to put their time and energy into what you have to say. Yet all too often, colleges blast out emails without putting half a thought into it and then wonder why their users don’t respond. [...]

Reining in the outliers for a university-wide cohesive social media presence

3. April 2009

5 Comments

Reining in the outliers for a university-wide cohesive social media presence

Earlier this week we talked about a cohesive university-wide Web presence. Today we’re going to take that same theory, but explore it in the social media space.

Highlights from E-expectations: Class of 2009

31. March 2009

8 Comments

Stephanie Geyer, Associate Vice President for e-strategy and Web development at Noel-Levitz, released their latest E-expectations survey of 1,005 college-bound high school seniors in 2009 at the OmniUpdate Users Conference this morning. This is their fourth year doing this research study in conjunction with James Tower and the National Research Center for College and University [...]

Reining in the outliers for a university-wide cohesive Web presence

31. March 2009

15 Comments

A prospective student does a Google search for “English composition [university name]” and is brought to your English department’s site. While there, they find the program that intrigues them, and decide to jump off course to learn more about tuition and fees, housing, and dining services. Along they way they bounce through three additional department [...]