December 19th, 2008 by Rachel Reuben
A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped Conversations.” After putting the two together, and brainstorming with some colleagues, we came up with “Cafe New Paltz,” an exclusive online community for fall 2009 accepted students. We’re using Ning and will launch this on January 2.
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Posted in Marketing, recruitment | 
14 Comments »
December 2nd, 2008 by Rachel Reuben
If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.
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Posted in Marketing, Social Media, recruitment | 24 Comments »
November 25th, 2008 by Kyle James
Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign. This is a learn as you go process so next time we will hopefully get a little better, but we do have some takeaway knowledge about how to do it better the next time and which means better reaching of this audience segment.
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Posted in Analytics, Case Study, Email, Marketing, Social Networks | 13 Comments »
November 19th, 2008 by Kyle James
The following is a guest post by Eduardo Merille, Associate Director of Marketing at Florida International University. Eddie has a personal blog and you also connect with him through Twitter, Facebook or LinkedIn. This is the fifth post in the .eduGuru Blogger(s) Search Contest.
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Posted in Guest Post, Marketing | 2 Comments »
November 18th, 2008 by Kyle James
The following is a guest post by George Sackett, Content Supervisor in the Community Relations office of St. Louis Community College a four-campus college with 26,000 students. St. Louis Community College recently undertook a complete rewrite and redesign of their Web site to reinforce their “one college” philosophy. George’s prior experience includes Director of Communications for the Fisheries Service of Maryland’s Department of Natural Resources. George was been responsible for instituting a weekly online newsletter from the Director of Fisheries, before blogging was even a word. You can connect with him through Twitter or LinkedIn. This is the third post in the .eduGuru Blogger(s) Search Contest.
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Posted in Guest Post, Marketing, Writing For Web | 3 Comments »
November 17th, 2008 by Kyle James
The following is a guest post by Jessica A. Krywosa, Director of Web Communication at Suffolk University. Jessica blogs at Viraligious© and you also connect with her through Twitter, LinkedIn or Facebook. This is the first of the .eduGuru Blogger(s) Search Contest.
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Posted in Guest Post, Marketing, Social Media | 3 Comments »
November 10th, 2008 by Kyle James
Another conference in the bag this year and it’s time for another round of reflections. Although this conference was not as large as eduWEB or HighEdWeb, Stamats put together a rather impressive track of presenters and really hit a home run with this conference. So many of the conferences I’ve been to in the last few years have multiple tracks and a lot going on. It was actually kind of nice to have a scaled back and smaller conference. This really allowed the community to bond and grow. So much of the time there is simply so many people that you don’t feel like you get to just absorb everything and toss around ideas. There was excellent free time to do these sort of things and really toss around amazing ideas with each other. Oddly enough in the question time it almost felt like people were sitting around a roundtable and asking the presenter questions, seriously! So let’s look at a few of the takeaways.
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Posted in Conferences, Marketing, Promotion | 4 Comments »
November 6th, 2008 by Rachel Reuben
Posted in Conferences, Email, Marketing | 1 Comment »
October 14th, 2008 by Kyle James
The following is a guest post by Paul Prewitt the Electronic Communications Coordinator at the University of Arkansas Alumni Association. Paul was kind enough to share the inside scoop on their Social Marketing efforts. You can contact Paul online at (www.draftmotif.org) or connect through twitter.
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Posted in Marketing, Social Media, Social Networks | 2 Comments »
October 2nd, 2008 by Kyle James
So in a recent post I discussed Landing Pages and I mentioned offline campaigns and the importance of tracking these campaigns. So now that we have that knowledge and I’ve also discussed using 301 redirects on your web server to send an individual from one page directly to another we can pull these two pieces together to create a page for an offline campaign.
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Posted in Analytics, Marketing | 4 Comments »
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