Internet Marketing and Web Development in Higher Education and other tidbits…

Twitter as a Marketing Tool

Time Icon August 20th, 2008 by Karlyn Morissette

Fail WhaleIn her guest post yesterday, Rachel Reuben argued that higher education hadn’t quite found a use for Twitter yet.  I’ve long argued that higher ed should be paying less attention to what other colleges are doing and more attention to what other industries are up to. While it may be true that few colleges out there are effectively utilizing Twitter, if they looked outside of its walls they would find many example of other industries utilizing it to effectively market to and communicate with their audiences.  

Read the rest of this entry »

Posted in Marketing, Promotion, Social Media | 3 Comments »

Links of the Week: 5 Higher Ed Web Blogs You Probably Haven’t Heard of Worth Reading

Time Icon August 8th, 2008 by Kyle James

So last week was probably the first time in six months that I didn’t have a weekly links of the weeks post and I’m going to keep that trend an additional week. Part of being a good blogger is being a good reader and finding out what is going on out in the blogosphere and rest of the web world. This is the 100th post on .eduGuru and I like to think it’s reached a certain level of success and that would have never been possible without others linking to this site and the wondeful community. The Higher Education Blog community has definitely kicked into a higher gear these six months and I’ve found lots of people out there who are also writing great blogs about our niche.  Here are five Higher Education blogs that you have probably never heard of, but are definitely worth checking out.  Some of them are rather new and the content so far is wonderful stop on by and show your support to your fellow Higher Ed Web people. Read the rest of this entry »

Posted in Links of the Week, Promotion | 10 Comments »

New Authors: Exciting additions to make this blog even more awesome!

Time Icon July 31st, 2008 by Kyle James

So .eduGuru has completed seven months of service and it’s been an incredible journey.  I’ve been tossing the idea around about guest authors for a while and thinking of new was to expand the blog and today I’m excited to announce this blog is taking a new direction, afterall three heads are better than one!  .eduGuru was an ambitious name for a new blog to take, but hopefully it’s lived up to the name and because there are Higher Web Gurus out there all over the place it’s time to expand our coverage to take that into account.  Also I won’t lie writing and trying to create three worthy posts a week is really hard work for one person.  So without wasting any more of your time by me rambling on about the obvious reasons why it makes sense to grow this blog into a multi author platform let me introduce you to the two new Gurus! Read the rest of this entry »

Posted in Promotion, Web development | 9 Comments »

Do you Data Mine your Blogs?

Time Icon June 25th, 2008 by Kyle James

As I introduced in my previous post this week, Information about Wofford’s Blogs and Alumni Bloggers,  Wofford has a lot going on in our Network of blogs.  Now that it’s the summer time and content is a little slow for most colleges there is the dilemma of what to feature on the main site homepage?  Well maybe you don’t have a spotlight type feature like Wofford does on its homepage, but none the less do you data mine your blogs? Read the rest of this entry »

Posted in Mailshot, Marketing, Promotion | 3 Comments »

The Scoop about Blogs.Wofford.Edu and Alumni Bloggers

Time Icon June 23rd, 2008 by Kyle James

Graphic for Wofford\'s BlogsWe have just completed the third year that Wofford has had blogs on its website. The first year was about five students from different backgrounds around campus and at different stages in their Wofford experience. Last year saw us tweak this formula to include a few faculty and concentrate on first year student blogs instead of upper class students. This year saw that formula changed a little bit more and added to as the year has gone. What Wofford currently has is a smorgasbord of blogs from all aspects of campus and beyond.

Read the rest of this entry »

Posted in Marketing, Promotion | 1 Comment »

Links of the Week May 30th, 2008

Time Icon May 30th, 2008 by Kyle James

I’m still trying to catch up from my previous five day weekend, but still lots of good links to share. Also wanted to shoot another plug out for eduWEB Conference 2008! I just found out this week that I’ve been bumped up to a session slot and will be presenting on Email Marketing, basically walking through the fundamental steps that should be part of every campaign. If you haven’t signed up to attend go register and I’d love to meet you there! The early bird discount for registration, save $100, runs until Sunday so there is still a little time. As I commented yesterday on Paul Redfern’s blog, Higher Ed Web Marketing, there is no harm in a shameless plug on your own blog. I mean it is my blog. :)

Read the rest of this entry »

Posted in Links of the Week, Promotion | 3 Comments »

Reminder: Email Marketing Webcast Tomorrow at 2PM EDT

Time Icon May 19th, 2008 by Kyle James

This is just a quick reminder to make sure that you sign up for the Email Marketing Webcast that I’m doing tomorrow afternoon with DJ Waldow from Bronto. It promises to be an insightful look into an element of Wofford’s marketing campaign that has become a very important piece of the puzzle in a short time, the last year and half.

Read the rest of this entry »

Posted in Mailshot, Promotion | No Comments »

Links of the Week May 16th, 2008

Time Icon May 16th, 2008 by Kyle James

Wofford’s commencement is this weekend and Phillip Stone’s From the Archive blog has posted quite a few interesting posts about commencement over the last week. One that I found really interesting was one about Commencement at Wofford in 1858. Man things have changed over the last 150 years, but what an interesting look at how things were those many years ago. Also for those soon to be college graduates here are some tools from Mashable, 17 Online Tools For Your Graduation.

Read the rest of this entry »

Posted in Links of the Week, Promotion, Social Media | 3 Comments »

Upcoming Bronto E-mail Marketing Webcast with this guy!

Time Icon May 12th, 2008 by Kyle James

Just a quick heads up to inform people about an upcoming webcast that I’m doing next week with the awesome people at Bronto. Sign-up for the webcast next Tuesday, May 20th at 2pm EDT.

Read the rest of this entry »

Posted in Mailshot, Promotion, Social Media | 1 Comment »

Introducing Wofford’s Redesigned Newsroom

Time Icon April 9th, 2008 by Kyle James

Ok so this was really launched last week, but most likely you wouldn’t have known unless I told you.  So introducing the redesigned Wofford Newsroom!

Read the rest of this entry »

Posted in Promotion, RSS, Web development | 3 Comments »

« Previous Entries