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Understanding SEO: On-Page

6. May 2009

Search Engine Optimization (SEO) is not pixie dust or snake oil. It’s a group of fundamental things that when done to a website it makes your site more accessible and usable. The thing that I tell people all the time is “A search bot is your dumbest blindest user. If you aren’t creating your site [...]

Googled Over: How Promiscuous Is Your Data

13. March 2009

9 Comments

I have been stewing on some thoughts of my own about Google ever since I had heard about Gears so I decided to wait to respond fully to Kyle’s post this week. It is a slideshare response. Enjoy!

A Good Starting Point for SEO – Local Search

3. December 2008

5 Comments

The following is a guest post by Jeff Howard. This is an introduction post to a 5 part series on his blog about local search for higher education. Jeff is a SEO consultant, and works independently out of www.catchsearchmarketing.com. He has been involved with various higher education marketing projects touching SEO and Interactive Applications. Jeff [...]

Let’s talk about Landing Pages and Bounce Rates

29. September 2008

9 Comments

So do you know what a landing page is? It’s amazing how many people that I talk to that don’t quite understand this subject. Landing pages are a very important element to actually marketing online. Landing pages allow you to segment your audience, track a specific segment, send individuals to relevant information and many other [...]

Need a quick Usability Test? Have you looked at Google Site Search?

23. September 2008

4 Comments

Google Site Search is one of those additional functionalities in Google Analytics that is very easy to skip over. Once again I’m picking up a topic that Shelby Thayer already started on Trending Upward, but I think that it’s completely worth mentioning again. Spending time in your Site Search data is definitely something that should [...]

Which Search Engines Really Matter – The Followup

1. September 2008

5 Comments

So many many months ago in what was the third post of this blog I asked the question, Which search engines really matter? In that post I pulled data from Compete’s monthly post about web search market share that showed Google dominating with almost 69% of the US market. So fast forward eight months later [...]

Is Hosted Search Really Ready for Prime Time?

7. August 2008

17 Comments

In my years that I’ve now spent in higher education, one universal truth I have found is that nothing quite moves a project along like when someone much more important and much less web savvy than you deems an issue worth addressing. Such was the case only a couple months after I had started at [...]

Do you monitor your Institutes online identity? Here are some tools to help.

10. March 2008

27 Comments

In the last few weeks a few new tools have come out to help in monitoring an online identity. Because of this I think it’s important to take a deeper look into what to monitor. As if you didn’t already have enough things to do in a normal day, there is a whole list of things that require regular monitoring. Although this article [...]

Social Survey: Del.icio.us

25. February 2008

16 Comments

Intro In a simple explanation del.icio.us is a bookmarking service that uses tags instead of folders to organize bookmarks. Because del.icio.us is an online service it is not restricted to a physical computer. The only thing that you need is a web browser. Many sites across the Internet support multiple bookmarking options and del.icio.us is one of [...]

5 new search engines that hope to challenge Google’s dominance

22. January 2008

7 Comments

The search engine field sure is getting a whole lot busier the last few months and it looks like 2008 will be a busy year as we attempt to sort through the vast mountains of data that we continue to create and modify.