December 31st, 2008 by Michael Fienen
Several days ago (or more, seeing how long it actually took me to get this finished, whoopsie), Twitter user
@stomer brought up a question to the Twitterverse regarding a common tool we use any time we work in social media these days: “This a fair description?: categories are like table of contents items, tags are more granular like items that would be in index?“ I happened to be on right when this hit the feed, and replied: “Categories are for organizing, tags are for identifying.“ It was a simple exchange which prompted a third comment from
@jdwcornell asking for some expansion on this idea, to which I am happy to oblige. Read the rest of this entry »
Posted in CMS, Social Media, Web development | 
4 Comments »
December 20th, 2008 by Kyle James
There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building. As I’ve said many times before “social media = building relationships”. After reading a recent post on SEOmoz about The SEO Fundamentals Pyramid and participating in a panel discussion at CASE V I think it’s important to make sure that people understand that social media comes last. I know I’ve preached “just do it” when it comes to social media, but unless you have the rest of your eggs in a basket then quite frankly you aren’t ready for social media.
Read the rest of this entry »
Posted in Social Media, Tutorial | 7 Comments »
December 7th, 2008 by Nick DeNardis
If your university has not snagged up its name on twitter.com your time is running out. We have heard of twitter squatters in the past but now they are getting a little more savvy and using common university names to tweet news about your university.
Read the rest of this entry »
Posted in Social Media, Social Networks | 4 Comments »
December 2nd, 2008 by Rachel Reuben
If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.
Read the rest of this entry »
Posted in Marketing, Social Media, recruitment | 24 Comments »
November 21st, 2008 by Kyle James
The following is a guest post by Kathleen VanderVelde, Communications Manager at Davenport University. Kathleen blogs at davenblogger and has a personal blog, Things I’ve Seen, that she has been writing since the beginning of blogging, ok maybe not quite but 2004 is a long time in blogging time. You can connect with her through Twitter or LinkedIn. This is the eighth post in the .eduGuru Blogger(s) Search Contest.
Read the rest of this entry »
Posted in Conferences, Guest Post, Social Media | 2 Comments »
November 17th, 2008 by Kyle James
The following is a guest post by Jessica A. Krywosa, Director of Web Communication at Suffolk University. Jessica blogs at Viraligious© and you also connect with her through Twitter, LinkedIn or Facebook. This is the first of the .eduGuru Blogger(s) Search Contest.
Read the rest of this entry »
Posted in Guest Post, Marketing, Social Media | 3 Comments »
November 6th, 2008 by Rachel Reuben
Posted in Conferences, Social Media, WordPress | 2 Comments »
October 14th, 2008 by Kyle James
The following is a guest post by Paul Prewitt the Electronic Communications Coordinator at the University of Arkansas Alumni Association. Paul was kind enough to share the inside scoop on their Social Marketing efforts. You can contact Paul online at (www.draftmotif.org) or connect through twitter.
Read the rest of this entry »
Posted in Marketing, Social Media, Social Networks | 2 Comments »
August 22nd, 2008 by Kyle James
Can you believe it’s been over a month since the last normal link of the weeks post? This blog has seen a lot of change in the last week and I have to say as the amazing posts of the last week can attest it’s been change for the good. So back to this links of the week. I’ve talked with a few of you who seem to like that traditional staple feature of this blog and you seem to really like ended your week with some of my reads, but let’s try and take a poll and see what you really think.
Read the rest of this entry »
Posted in Links of the Week, Social Media | 2 Comments »
August 20th, 2008 by Karlyn Morissette
In her guest post yesterday, Rachel Reuben argued that higher education hadn’t quite found a use for Twitter yet. I’ve long argued that higher ed should be paying less attention to what other colleges are doing and more attention to what other industries are up to. While it may be true that few colleges out there are effectively utilizing Twitter, if they looked outside of its walls they would find many example of other industries utilizing it to effectively market to and communicate with their audiences.
Read the rest of this entry »
Posted in Marketing, Promotion, Social Media | 9 Comments »
RSS
