Internet Marketing and Web Development in Higher Education and other tidbits…

Are you ready for Web Analytics 2.0?

Time Icon June 9th, 2008 by Kyle James

So I’ve got some upcoming presentations this year about Web Analytics for Higher Education and me being the anti procrastinator that I am have started to think about exactly what could I possibly say, like I have EVER had a problem with that before. This past weekend one of those moments of enlightenment came over me and I present to you my full definition of Web Analytics 2.0. (Ok so I’ve done a little more research and Avinash Kaushik has already coined the term and has his own definition, but just like Web 2.0 there are many definitions and everyone has their own interpretation. Also Avinash if you happen to read this, I just want you to know I’m a HUGE fan! Maybe your initial WA 2.0 advice that I’m sure I’ve read before finally just sunk in, who knows?) Read the rest of this entry »

Posted in Analytics, Marketing, Social Media | 6 Comments »

Blog Upgrade: Student Video Blogger

Time Icon May 21st, 2008 by Kyle James

Graphic for Wofford\'s BlogsStarting in January we tried something a little different with our First Year Student blogs. As I’ve reported before I had a hunch that prospective students care more about videos, where their parents are more likely to read the student blogs. In a creative effort and some good collaboration we were able to combine the two into a student video blog! Now keep in mind you have to find the correct student to be able to carry on something like this, but I think it’s provided a very unique perspective of the campus and our Study Abroad program. Read the rest of this entry »

Posted in Social Media, Video | 2 Comments »

Links of the Week May 16th, 2008

Time Icon May 16th, 2008 by Kyle James

Wofford’s commencement is this weekend and Phillip Stone’s From the Archive blog has posted quite a few interesting posts about commencement over the last week. One that I found really interesting was one about Commencement at Wofford in 1858. Man things have changed over the last 150 years, but what an interesting look at how things were those many years ago. Also for those soon to be college graduates here are some tools from Mashable, 17 Online Tools For Your Graduation.

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Posted in Links of the Week, Promotion, Social Media | 3 Comments »

Upcoming Bronto E-mail Marketing Webcast with this guy!

Time Icon May 12th, 2008 by Kyle James

Just a quick heads up to inform people about an upcoming webcast that I’m doing next week with the awesome people at Bronto. Sign-up for the webcast next Tuesday, May 20th at 2pm EDT.

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Posted in Mailshot, Promotion, Social Media | 1 Comment »

Social Survey: Twitter for Higher Ed Marketing

Time Icon April 20th, 2008 by Kyle James

So it’s been a while since I’ve posted something in the Social Survey series, but after seeing this video on ProBlogger, Why I Love Twitter, last week I knew that I was ready to tackle my toughest task yet. Finding a Higher Education use for Twitter. Read the rest of this entry »

Join Twittermoms.com Find and connect with thousands of moms like you who love twittering about a variety of topics — from wine to social media.

Posted in RSS, Social Media, Social Networks | 13 Comments »

Do You Join the Conversation or Stay at a Distance? Comments Welcome!

Time Icon April 14th, 2008 by Kyle James

I’ve noticed over the months that there is a select group of people that seem to comment across the blogs in the Higher Education arena. I’m assuming that there are more individuals following the conversation as BlogHighEd is reporting over 250 RSS subscribers on their site and I’ve got slightly over 75 on a good day so somebody must be reading this along with the rest of the Higher Education blogs. What I enjoy most about reading blogs is the ability to toss my 2¢ into the discussion. I’ll admit that I have a tendency to be a little outspoken. Read the rest of this entry »

Posted in Social Bookmarking, Social Media, WordPress | 16 Comments »

Links of the Week April 4th, 2008

Time Icon April 4th, 2008 by Kyle James

Links of the WeekIt’s been kind of a slow week as it was spring break at Wofford. 

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Posted in Links of the Week, Social Media | 4 Comments »

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