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Mobile Analytics: The Neglected Mutant Step Child

12. March 2009

How many iPhones visited your site yesterday? Can you tell me? Could you get it set up if you needed to? At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites. Are they meeting the needs of the users? Can the users [...]

Social Media Comes Last

20. December 2008

14 Comments

There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building. As I’ve said many times before “social media = building [...]

Tracking Flash Interaction with Google Analytics

21. November 2008

8 Comments

The following is a guest post by Nick DeNardis, Associate Director of Web Communications at Wayne State University. Nick writes on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”! Besides connecting on his personal blog, you can also connect with [...]

HighEdWeb 2008 Twitter’ers

4. October 2008

6 Comments

Following the success of my post at eduWEB of Twitter’ers I decided to be a little proactive this time and started a discussion in the HighEdWeb Ning group asking who is on Twitter. Who would have thought that it would be this successful?

Case Study: Setting up a LinkedIn Alumni Group for your College

24. September 2008

12 Comments

It has been a while since I’ve posted anything in the Social Survey series. Writing about using Social Networks for Higher Education has kind of taken a backseat to Analytics lately, but let’s see if we can’t combined the two into a web marketing gameplan? Way back in April Andrew Careaga wrote a post LinkedIn [...]

7 Google Analytics Filters To Help Understand Your Visitors

15. September 2008

59 Comments

Google Analytics is a wonderful free service for tracking visitors to your website. A large website often has the challenges of multiple audiences, multiple site editors, and many stakeholders. A college website is one that definitely falls into this category. It can be a little overwhelming to dig into the data to find specific information [...]

3 Quick Tips to Tag and Track with Google Analytics

8. September 2008

24 Comments

Tagging and tracking can be an important way to segment and understand user behavior on your website. Google Analytics offers lots of ways to do this, but finding out how to do it isn’t always so obvious. Knowing a little bit more about your visitors allows you to make better more informed decisions and ultimately [...]

Using 301 Redirects to solve URL Canonicalization: Low Hanging Fruit for SEO and Web Standards

21. August 2008

12 Comments

This is the first part in a series of solid web standards that I plan on writing. There is a lot of simple web standards, or things that I think should be standards, that people either do the hard way or don’t make their site as user friendly as possible. So either you know exactly [...]

Making a Status Updates Across the Social Media Universe

11. June 2008

1 Comment

Michael Fienen introduced this nice tip last week so I definitely want to give him a hat tip! You can read his full post about it, Pingilactic, you say?, for additional details. If you are into all the social media buzz and want to stay in touch with lots of friends across multiple [...]

Taking Soundslides to the Next Level, Videos!

24. April 2008

8 Comments

Some months ago College Web Guy wrote a post about Soundslides. In the software’s own words, “Soundslides is a rapid production tool for still image and audio web presentations.” It isn’t kidding. This software is so easy to use, a caveman could use it!