Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni.  Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign.  A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting.  Unfortunately most people probably haven’t had the time to play around with them to find really practical uses for these new features.  So let me give you one.

Read the rest of this entry »

Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign.  This is a learn as you go process so next time we will hopefully get a little better, but we do have some takeaway knowledge about how to do it better the next time and which means better reaching of this audience segment.

Read the rest of this entry »

It’s time for you to give a little back, and help me with some research I’m doing for some presentations to follow up in the future.  But it will be worth it, because in helping me, I will help you by taking all these numbers and stats and turning them into something cool, hilarious, and informative.  One thing most all of us deal with in some capacity on a day to day basis are student workers of one kind or another.  The question is how we deal with them, and what they do for us.  We all have our own tools and systems in place, and I want to try to lay that all out a little for people.

Read the rest of this entry »

Did you enjoy the guest posts last week?  I enjoyed taking a week off blogging, although I still had to manage and publish everything, but still…  This contest has been a smashing success beyond anything I could have imagined, but now it’s time for YOU to vote on who you want to see continue to blog on .eduGuru on a regular basis. Read the rest of this entry »

The following is a guest post by Nick DeNardis, Associate Director of Web Communications at Wayne State University.  Nick writes on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”!  Besides connecting on his personal blog, you can also connect with him through Twitter or LinkedIn.  This is the tenth and final post in the .eduGuru Blogger(s) Search Contest.

Read the rest of this entry »

The following is a guest post by Paul Prewitt the Electronic Communications Coordinator at the University of Arkansas Alumni Association.  Paul was kind enough to share an inside ‘FAIL’ that they recently fixed and is hoping you can learn from it too. You can contact Paul online at (www.draftmotif.org) or connect through twitter. This is the ninth post of the .eduGuru Blogger(s) Search Contest.

Read the rest of this entry »

The following is a guest post by Kathleen VanderVelde, Communications Manager at Davenport University.  Kathleen blogs at davenblogger and has a personal blog, Things I’ve Seen, that she has been writing since the beginning of blogging, ok maybe not quite but 2004 is a long time in blogging time.  You can connect with her through Twitter or LinkedIn.  This is the eighth post in the .eduGuru Blogger(s) Search Contest.

Read the rest of this entry »

The following is a guest post by Jonathan Steffens who hails from the University of Missouri where he serves as a Internet Administrator Expert since 2005.  Prior to the move to Higher Education he fancied himself a freelancer in Silicon Valley serving clients such as Cisco Systems, IBM, Webmethods as a multimedia and web technologies consultant.  Jonathan blogs at Vagabond by Nature and you also connect with him through Twitter, LinkedIn, or Flickr.  This is the seventh post of the .eduGuru Blogger(s) Search Contest.

Read the rest of this entry »

The following is a guest post by Rachel Reuben, Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She was a guest blogger in August when she published her research paper on “The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education” on this site, and was a live blogger for .eduGuru during Stamats ‘08. You can connect with her through Twitter, LinkedIn or Facebook.  This is the sixth post of the .eduGuru Blogger(s) Search Contest.

Read the rest of this entry »

The following is a guest post by Eduardo Merille, Associate Director of Marketing at Florida International University.  Eddie has a personal blog and you also connect with him through Twitter, Facebook or LinkedIn.  This is the fifth post in the .eduGuru Blogger(s) Search Contest.

Read the rest of this entry »