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Making a case for Twitter

Friday, May 8, 2009

There’s a lot of talk about how we use Twitter as a marketing tool…or if should we use it as a marketing tool…or what companies are using it well as a marketing tool…or if we have time to start integrating it as a marketing tool. Blah blah blah. For me, the jury is still out [...]

So you want to start a blog for your admissions office…

Thursday, March 19, 2009

10 Comments

The other day on DoJo’s blog, I reprimanded staff members who are charged with maintaining blogs on their institutional websites that leave them for months at a time without an update. Since posts on DoJo are extremely short by design, I wanted to elaborate further. We’ve identified a problem, now let’s talk about how to [...]

Email is about hitting your user over the head with a sledgehammer

Thursday, January 8, 2009

6 Comments

Comparing the Obama and McCain Emails

Tuesday, October 28, 2008

14 Comments

One week from today, the 2008 Presidential election will finally come to a close. No matter who you vote for, it’s been a campaign of milestones. As an e-marketer, the most fascinating to me has been watching all of the emails coming out from either side. Comparing the two makes it clear why Obama has [...]

Why do email marketing?

Thursday, October 16, 2008

10 Comments

Why do email marketing? Mark Brownlow’s post on of that title on Email Marketing Reports presents an excellent argument about why email marketing is still relevant, despite all the claims of its death. Here are the highlights: