Email | .eduGuru

Time to get serious about email

Thursday, May 28, 2009

1 Comment

“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

Email is about hitting your user over the head with a sledgehammer

Thursday, January 8, 2009

6 Comments

The problem with email benchmarks

Wednesday, December 10, 2008

6 Comments

Preface: So Kyle tells me its been a month since I’ve posted. I’ll be honest – between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle. But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

Practical Example of Google Analytics New Advanced Segments

Wednesday, November 26, 2008

7 Comments

Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting. [...]

Why do email marketing?

Thursday, October 16, 2008

10 Comments

Why do email marketing? Mark Brownlow’s post on of that title on Email Marketing Reports presents an excellent argument about why email marketing is still relevant, despite all the claims of its death. Here are the highlights:

The idiosyncrasies of timely email marketing

Wednesday, October 1, 2008

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Subject Line Customization: Too Much Like Spam?

Tuesday, September 16, 2008

13 Comments

Yesterday, I received an email from MoveOn.org that merged the name of the town I live in into the subject line. I’ll admit, it got my attention, as it was the first email I can recall seeing with this type of customization. But it didn’t necessarily catch my attention in a good way – I [...]

A Rant on Pageviews NOT being a Quality Metric

Wednesday, September 10, 2008

11 Comments

I was having a discussion in a forum the other day when someone mentioned that they were changing some pages on there site with the hope of increasing pageviews. As Karlyn is known to do with email metrics the web analytics individual that I strive to be went on the defensive, or offensive if you [...]

Email Stats Can Be Deceiving

Thursday, August 28, 2008

16 Comments

This week I attended a demo of Harris Connect’s email marketing tool. Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience. But where it lacks is reporting, leading to what could be statistics [...]

E-mails, E-mails Everywhere and Not a One to Spam.

Monday, August 18, 2008

10 Comments

It was brought to my attention the other day that there are some concerns about e-mail addresses published on our college’s web site and the effect it has on spam. It turns out the filters here run through about 10,000,000 emails a day, about 7% of which are passed on as being actual, legitimate messages. [...]