Email Marketing | .eduGuru

Time to get serious about email

Thursday, May 28, 2009

“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

Step away from the computer: When NOT to send a marketing email

Tuesday, April 7, 2009

Every time you send a message, you are telling your users how much you value them, because you’re asking them to put their time and energy into what you have to say. Yet all too often, colleges blast out emails without putting half a thought into it and then wonder why their users don’t respond. [...]

Email is about hitting your user over the head with a sledgehammer

Thursday, January 8, 2009

6 Comments

Social Media Comes Last

Saturday, December 20, 2008

14 Comments

There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building. As I’ve said many times before “social media = building [...]

The problem with email benchmarks

Wednesday, December 10, 2008

6 Comments

Preface: So Kyle tells me its been a month since I’ve posted. I’ll be honest – between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle. But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

Comparing the Obama and McCain Emails

Tuesday, October 28, 2008

14 Comments

One week from today, the 2008 Presidential election will finally come to a close. No matter who you vote for, it’s been a campaign of milestones. As an e-marketer, the most fascinating to me has been watching all of the emails coming out from either side. Comparing the two makes it clear why Obama has [...]

The idiosyncrasies of timely email marketing

Wednesday, October 1, 2008

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Subject Line Customization: Too Much Like Spam?

Tuesday, September 16, 2008

13 Comments

Yesterday, I received an email from MoveOn.org that merged the name of the town I live in into the subject line. I’ll admit, it got my attention, as it was the first email I can recall seeing with this type of customization. But it didn’t necessarily catch my attention in a good way – I [...]

Email Stats Can Be Deceiving

Thursday, August 28, 2008

16 Comments

This week I attended a demo of Harris Connect’s email marketing tool. Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience. But where it lacks is reporting, leading to what could be statistics [...]

New Standards for Email Subject Lines

Monday, August 4, 2008

12 Comments

A few weeks ago, Kyle was caught off guard when asked about subject lines at eduWeb. I don’t fault him. Subject lines are tricky – you’re got a minimal amount of characters to convince someone that your email deserves their attention.