Higher Education | .eduGuru

Why Do I Tweet? I Do It for You

Tuesday, March 9, 2010

A good friend of mine, @jeffswain, over at the five-4-six blog, posed a really tough question and I’ve been asking myself ever since:

3 Things Higher Ed Can Learn from the iPad (for Better or Worse)

Monday, February 1, 2010

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3 Things Higher Ed Can Learn from the iPad (for Better or Worse)

I’ve been thinking about this one ever since the big announcement came. Rather than give Apple the halo effect or the horn effect and hold it up as the model of what to do or what not to do, I thought these few lessons were a bit of both:

Live Blogging AMA Higher Ed: From Gandhi to Google

Monday, November 16, 2009

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Speaker: Bill Toliver, Director, The Matale Line One of your great goals as a professional should be to be fired – that’s when you know you’re pushing the envelope.

Reflections on Stamats SIM Tech

Monday, November 16, 2009

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I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

The Credibility of College Info from Social Network Sites (or Lack Thereof)

Thursday, October 22, 2009

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Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

Salary versus Autonomy

Tuesday, September 22, 2009

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Like many of you, I’ve read Michael Fienen’s Equal Pay for Equal Work post from a few weeks ago. (It’s worth a look, if you haven’t read it.) If we want to recruit experts, it would make sense that we may have to lure them in with expert-level pay. (I’d add to this that depending [...]

Page Titles and Meta Descriptions: Your Search Calls to Action

Monday, July 13, 2009

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Page Titles and Meta Descriptions: Your Search Calls to Action

I know that I’ve recently covered On-Page SEO, but I’m bringing back two of the specific elements. In my job at HubSpot one of the things that I teach people is how to optimize their site for search engines. (Just to be clear, no I’m not an SEO consultant because that is only one small [...]

Win a Stamats SIM Tech registration!

Tuesday, June 30, 2009

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Last week, Stamats ran a contest on their Facebook page encouraging users to guess who their keynotes for the November SIM Tech conference would be based on a series of clues. After several attempts, I guessed David Armano was one of their speakers…and won! But since I’m already speaking at the conference (and thus have free [...]

Need a Link Building Strategy? Create Content!

Wednesday, June 17, 2009

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Need a Link Building Strategy? Create Content!

So a few weeks ago we talked about Off-Page Optimization where the whole strategy there is to get inbound links and to do a good job of internal linking. So after you have mastered internal linking it’s time to get those external links. This can be extremely challenging and if you go about it the [...]

College Ads on the Boston Subway

Monday, May 11, 2009

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So I was riding on the subway the other day and just so happened to have my Nikon D90 with me and was noticing all the ads for colleges. For those of you that didn’t know, Boston is the quintessential college town. Everyone knows about Harvard, MIT and Boston College but their are A LOT [...]