Marketing | .eduGuru

3 Things Higher Ed Can Learn from the iPad (for Better or Worse)

Monday, February 1, 2010

I’ve been thinking about this one ever since the big announcement came. Rather than give Apple the halo effect or the horn effect and hold it up as the model of what to do or what not to do, I thought these few lessons were a bit of both:

Reach More Students Without Leaving Your Office

Monday, January 4, 2010

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Reach More Students Without Leaving Your Office

Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

Live Blogging AMA: Reinvention

Tuesday, November 17, 2009

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Speakers: Teri Lucie Thompson, Purdue University and Elizabeth Scarborough, SimpsonScarborough If you are reinventing, you need a poster child (one that is not controversial and one that is very easy to see transformation in). At Purdue, it was a broken pay telephone that was the first thing people saw at the visitors center – the first [...]

Live Blogging AMA: Rebranding Tradition with Uncommon Results

Tuesday, November 17, 2009

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Speaker: Dr. John F Carney III, Chancellor, Missouri University of Science and Technology Opening Video:

Live Blogging AMA Higher Ed: From Gandhi to Google

Monday, November 16, 2009

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Speaker: Bill Toliver, Director, The Matale Line One of your great goals as a professional should be to be fired – that’s when you know you’re pushing the envelope.

Reflections on Stamats SIM Tech

Monday, November 16, 2009

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I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

The Credibility of College Info from Social Network Sites (or Lack Thereof)

Thursday, October 22, 2009

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Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

Review: MobileEducator iPhone Application and CMS

Tuesday, October 13, 2009

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Last week I was contacted by @lisakribs about a new piece of software her company is developing called MobileEducator, designed for colleges and universities to enable low cost entry into the mobile arena. The software looked fairly neat, and I thought it might be something that plenty of our readers might see value in, [...]

Show Me The Conversions

Tuesday, September 15, 2009

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The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

A Primer for Effective Email Marketing

Wednesday, August 26, 2009

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The following is a guest post by Scott Cohen, Marketing Copywriter at Western Governors University. Scott writes and manages copy for the university’s public website, email marketing campaigns, and direct mail campaigns. Scott also writes on his personal blog and contributes his opinions and critiques on email marketing on The Email Zoo Blog. You can [...]