Social Media | .eduGuru

Reflections on Stamats SIM Tech

Monday, November 16, 2009

I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

The Credibility of College Info from Social Network Sites (or Lack Thereof)

Thursday, October 22, 2009

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Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

Protecting your College’s Intellectual Property on Facebook: Learning from the Class of 2014 Groups

Friday, October 16, 2009

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The following is a guest post by Mike Petroff, Web Manager for Enrollment at Emerson College. Mike leads Web marketing and recruitment efforts for undergraduate and graduate admission. He also chairs the Social Media Group at Emerson, working with several departments to develop strategies and policies for the college’s social media presence. You can connect [...]

Show Me The Conversions

Tuesday, September 15, 2009

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The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

eduWEB Takeaway: It’s About the People

Monday, August 3, 2009

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When Robin Smail and I were asked to do our Twitter Me This? presentation for eduWEB, we looked at the schedule. Looked like the talented like Aaron Rester would be covering twitter and Matt Hertzberger would be covering social media until Robin and I got to the after-lunch bunch.

eduWeb 2009 LiveBlog – Social Media Toolbox

Tuesday, July 21, 2009

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Social media – your asset management toolbox by Matt Herzberger, Florida International University

Help Me Help You: Social Media Education

Wednesday, July 8, 2009

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Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.

Twitter: WIIFM? Ask @TechSmith.

Friday, June 19, 2009

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Last week at Penn State’s Web Conference, I was reminded once again of the value of Twitter. If you are following Mark Greenfield, you may be thinking this is another blog post about the #smsummit; it is not. (Sadly, I missed his session to present a workshop on screencasting.)

3 Social Media Assumptions Not to Make

Friday, May 8, 2009

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Reflecting on Rachel’s 25th birthday post last week, I’m going to feel old with this opening anecdote, but here goes…

Talkback: Trusting Your Users

Friday, April 24, 2009

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First off, a special thanks to HighEdWeb and Cornell for having the .eduGuru team present virtually at their conference yesterday. It was a good time and a great experience getting to do something a little new and fancy with sharing our experiences with other people. I certainly hope that we can expand on that [...]