.eduGuru

Live Blogging AMA Higher Ed: The New Power: Social Media Marketing Strategy for Higher Education

Speaker: Fritz McDonald, VP of Creative Strategy, Stamats, Inc. (Sorry, I came in late to the session)

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Reflections on Stamats SIM Tech

I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

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Win a Stamats SIM Tech registration!

Last week, Stamats ran a contest on their Facebook page encouraging users to guess who their keynotes for the November SIM Tech conference would be based on a series of clues.  After several attempts, I guessed David Armano was one of their speakers…and won!  But since I’m already speaking at the conference (and thus have free [...]

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Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V.  At each of those conferences I presented on the subject of Web Analytics.  As I told people at each [...]

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Do we really need a social media strategy?

If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.

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Reflecting on Stamats Conference 2008

Another conference in the bag this year and it’s time for another round of reflections.  Although this conference was not as large as eduWEB or HighEdWeb, Stamats put together a rather impressive track of presenters and really hit a home run with this conference.  So many of the conferences I’ve been to in the last [...]

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