Strategy | .eduGuru

5 Tips for Running a Productive Social Media Meeting

Thursday, May 13, 2010

Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices – planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.

Help Me Help You: Social Media Education

Wednesday, July 8, 2009

17 Comments

Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.

Creating an exclusive online community for fall 2009 accepted students

Friday, December 19, 2008

19 Comments

A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped [...]

Imposter Twitter Accounts could be Making Money off your University

Sunday, December 7, 2008

6 Comments

If your university has not snagged up its name on twitter.com your time is running out. We have heard of twitter squatters in the past but now they are getting a little more savvy and using common university names to tweet news about your university.

Do we really need a social media strategy?

Tuesday, December 2, 2008

33 Comments

If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.