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Internet Marketing and Web Development in Higher Education and other tidbits…

Search Engine Optimization (SEO) for Higher Education

Search Engine Optimization (SEO) for Higher Education

Search Engine Optimization is a very important part of your web design and marketing process.  Understanding and optimizing a large website like a college or universty one can be an extremely large and scary undertaking.  Compiled below are a list of posts directly related to SEO for Higher Education that have been ordered in such a way to be a logical path to follow on your understanding of SEO for Higher Education websites.

Understanding SEO Basics for Higher Education Websites

  • If People Can’t Find It, Does It Matter – Building the argument of why SEO is important and valuable is a critical first step.  Convincing the higher ups to let you spend the resources can be a challenge, but one worth pushing.
  • Website Grader: A Quick Site Audit Tool for Free – Website Grader will give you a quick overview of your website compared to over a million on the web.
  • On-Page SEO – There are certain elements on each page that you need to optimize in order to get the love from search engines.
  • Off-Page SEO – Off-Page SEO is all about the links baby!  There are still some certain things that you need to understand about these getting these links.
  • How to SEO a College Homepage – The first place to start with any SEO effort is your most visited page.  Very rarely does any site have a page that beats out the homepage in monthly visits.
  • Which Search Engines Really Matter – Knowing which search engines matter and how to focus on them is critical.
  • Which Search Engines Really Matter: The Followup – This followup to the priveous post takes a look at the landscape months after the original.
  • Content Is More Important Than Design – Just remember that Search Engines don’t care at all about design.  Doesn’t mean that it isn’t important just that it isn’t vital to success.

Advanced SEO for Higher Education Websites


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