Ad space is sold on a first come, first serve basis. Companies buy space on a month by month term. A company that is currently purchasing ad space will be offered the chance for renewal on the 15th of the month at the current monthly rate, or the previous monthly rate plus 10%, whichever is higher. If you choose not to renew at that time, you may instead attempt to purchase space at the normal monthly rate at the end of the month with the understanding that new advertisers will be given priority first on any open space.
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