Would you like your very own, shiny copy of The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger? Of course you do, it’s an awesome book, and I want to help you get it. And believe it or not, it’ll be FREE (as in beer).
Harry C. Edwards of Amazon.com writes about the book:
How would you classify a book that begins with the salutation, “People of Earth…”? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. “Markets are conversations,” the authors write, and those conversations are “getting smarter faster than most companies.” In their view, the lowly customer service rep wields far more power and influence in today’s marketplace than the well-oiled front office PR machine.
The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them”; thesis no. 62: “Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall”; thesis no. 74: “We are immune to advertising. Just forget it.” The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard!
Fair disclosure: See, I picked up a copy of the first printing a while back. Shortly thereafter, I got a copy of the revised edition. Naturally, I don’t need two, so I’d like to pass on my copy of the first edition to one of our readers as a way of saying thanks for being awesome like you are. “So Michael, basically you’re just pawning your old junk off on us?” Yeah. I am. But I promise it’s totally in great shape, and the information is far from out of date. And regardless, did I mention free?
So, how do I get this little prize gem of a book? It’s darn simple, let me tell ya’ (that’s how we say “you” in Kansas-talk). Down under this post is a section for comments. Tell me why you want it and how you hope to use the information to help people become better at what they do, or make you better at what you do. Be sure to enter your Twitter handle or a valid email so I can contact you if you win. That’s it. And remember, if you lie in your answer, I probably can’t tell, so just make it a good lie.
At some point in the future, maybe this afternoon, maybe the next Groundhog Day (okay, probably more like in a day or two) I’ll pick one of the entries by some fancy criteria that involves randomness combined with non-randomness, and I’ll give that person the book. And look, I’m not saying that tweeting about your entry with a link to this post and the hashtag #wincluetrain will necessarily help your chances at winning, but it might help your chances at winning. #justsayin
I’ll ship the book anywhere in the US for free. For our international friends, I’ll ship it to you, too. I think that covers everyone, right? Extraterrestrials, sorry, my transporter is down for repairs.