Archive | August

Links of the Week August 29th, 2008

So last week nineteen of you voted on keeping the weekly links around and 84% cared enough to give me the thumbs up to keep hitting you up with these things.  As a lot of schools have already started back and Wofford starts back next week, although I’ve already been in my MBA class for [...]

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Email Stats Can Be Deceiving

This week I attended a demo of Harris Connect’s email marketing tool.  Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience.  But where it lacks is reporting, leading to what could be statistics [...]

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Getting Synthy with Virtual Tours

Those of you who have kept up with some of Microsoft’s new toys (or who read my Twitter), have undoubtedly heard of a new little Seadragon based photo interface they have been working on in conjunction with the University of Washington called Photosynth.  This new spatial photo organization system sent the tech word abuzz when [...]

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Forget Smartphone Applications, Just Build for the Web

A recent article in InformationWeek drew my attention as being worth a second look, Think Beyond Basic Apps For Smartphones.  The juice of the article discussing developers spending more time designing applications for smartphones beyond the basic email, calendar, and other basic applications.  The article did a good job of presenting the facts and building [...]

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Links of the Week August 22th, 2008

Can you believe it’s been over a month since the last normal link of the weeks post?  This blog has seen a lot of change in the last week and I have to say as the amazing posts of the last week can attest it’s been change for the good.  So back to this links [...]

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Using 301 Redirects to solve URL Canonicalization: Low Hanging Fruit for SEO and Web Standards

This is the first part in a series of solid web standards that I plan on writing.  There is a lot of simple web standards, or things that I think should be standards, that people either do the hard way or don’t make their site as user friendly as possible.  So either you know exactly [...]

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Twitter as a Marketing Tool

In her guest post yesterday, Rachel Reuben argued that higher education hadn’t quite found a use for Twitter yet.  I’ve long argued that higher ed should be paying less attention to what other colleges are doing and more attention to what other industries are up to. While it may be true that few colleges out there [...]

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The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education

The following is a guest post by Rachel Reuben the Director of Web Communication & Strategic Projects in the Office of Public Affairs at State University of New York at New Paltz.  Rachel was kind enough to share her recent completed report.  You can contact Rachel through email (rachel.reuben at gmail dot com) or connect [...]

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E-mails, E-mails Everywhere and Not a One to Spam.

It was brought to my attention the other day that there are some concerns about e-mail addresses published on our college’s web site and the effect it has on spam.  It turns out the filters here run through about 10,000,000 emails a day, about 7% of which are passed on as being actual, legitimate messages.  [...]

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Book Review: Buzzmarketing: Get People to Talk About Your Stuff

It’s been a while since I have recommended a book, but the last few books I’ve completed just haven’t passed the test and quite honestly have been rather disappointing, until I started reading Buzzmarketing!  This book essentially says throw your traditional marketing out the window.  Yes it’s one of those complete change of mindset type [...]

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