Archive | September

Let’s talk about Landing Pages and Bounce Rates

So do you know what a landing page is?  It’s amazing how many people that I talk to that don’t quite understand this subject.  Landing pages are a very important element to actually marketing online.  Landing pages allow you to segment your audience, track a specific segment, send individuals to relevant information and many other [...]

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Links of the Week September 26th, 2008

If you haven’t read any of the Technorati: State of the Blogosphere 2008 then you really need to check it out.  What is a blog?  Which blogs matter.  Are people making money?  These are just some of the questions that they attempt to answer with lots of really interesting data and metrics related to the [...]

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Case Study: Setting up a LinkedIn Alumni Group for your College

It has been a while since I’ve posted anything in the Social Survey series.  Writing about using Social Networks for Higher Education has kind of taken a backseat to Analytics lately, but let’s see if we can’t combined the two into a web marketing gameplan?   Way back in April Andrew Careaga wrote a post LinkedIn [...]

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Need a quick Usability Test? Have you looked at Google Site Search?

Google Site Search is one of those additional functionalities in Google Analytics that is very easy to skip over.  Once again I’m picking up a topic that Shelby Thayer already started on Trending Upward, but I think that it’s completely worth mentioning again.  Spending time in your Site Search data is definitely something that should [...]

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How Safe Is Your Job?

There was a point, about three years ago, where I was seriously wondering what job security in a jack-of-all-trades style web job was really like.  Was there value in it?  Was there a future in it?  These kinds of questions are inevitable when you consider where you are, where you can go, and what you [...]

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Links of the Week September 19th, 2008

Another week in the books.  I don’t know about you, but I’m starting to get the excitement itch about the upcoming HighEdWeb Conference.  I guess the itch finally started to set in after I finished my slides for the presentation I’m giving.  60+ slides of goodness later and I’m ready to go!  You have also [...]

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Is Google Analytics Installed Properly?

As I’ve written about Google Analytics quite a bit on this blog it’s probably quite obvious that I think very highly of this free service.  Making sure that you have the code installed on your site properly is a very important initial step.  The problem is that once you have it installed the only way [...]

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Subject Line Customization: Too Much Like Spam?

Yesterday, I received an email from MoveOn.org that merged the name of the town I live in into the subject line.  I’ll admit, it got my attention, as it was the first email I can recall seeing with this type of customization.  But it didn’t necessarily catch my attention in a good way - I [...]

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7 Google Analytics Filters To Help Understand Your Visitors

Google Analytics is a wonderful free service for tracking visitors to your website.  A large website often has the challenges of multiple audiences, multiple site editors, and many stakeholders.  A college website is one that definitely falls into this category.  It can be a little overwhelming to dig into the data to find specific information [...]

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Links of the Week September 12th, 2008

Another busy, but ultimately productive week in the books.  Some really good reads this week also.  I spent a good bit of the week setting up our new First Year blogs and let me just say, wow.  I don’t know if it’s a wow because 80% of the kids are off to the races with [...]

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