Archive | February, 2009

Offline Campaign Tracking: Presentation Clickthrough Comparison

Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V.  At each of those conferences I presented on the subject of Web Analytics.  As I told people at each [...]

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Marketing: The difference between building a website and using it

A few weeks ago, Andy Budd wrote a piece for his blog called Usability as a Marketing Tool.  I couldn’t help but think “duh” as soon as I read the title.  The basic premise of his post was that if you could make your website super easy to use, you could use testimonials from your [...]

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The Three Pages That Every Site Should Have

The Three Pages That Every Site Should Have

I’ve studied many many websites looking for design, navigation, and architectural ideas and it seems to me that there are three universal pages that ever single site should include.  It doesn’t matter what type of site or industry the site represents these three simple pages seem to be universal in both importance and required.  Every [...]

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Guru Interviews: Shelby Thayer, Penn State University

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