Archive | June

Win a Stamats SIM Tech registration!

Win a Stamats SIM Tech registration!

Last week, Stamats ran a contest on their Facebook page encouraging users to guess who their keynotes for the November SIM Tech conference would be based on a series of clues.  After several attempts, I guessed David Armano was one of their speakers…and won!  But since I’m already speaking at the conference (and thus have free [...]

Continue reading...

Doesn’t Matter What You Call It, An Inquiry Is a Lead

Doesn’t Matter What You Call It, An Inquiry Is a Lead

Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student.  Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]

Continue reading...

Twitter: WIIFM? Ask @TechSmith.

Last week at Penn State’s Web Conference, I was reminded once again of the value of Twitter.    If you are following Mark Greenfield, you may be thinking this is another blog post about the #smsummit; it is not. (Sadly, I missed his session to present a workshop on screencasting.)

Continue reading...

Easy ROI on Facebook Ads

Easy ROI on Facebook Ads

I love Facebook Ads.  They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up.  They’re also relatively easy to figure out your Return on Investment for using a few simple [...]

Continue reading...

Need a Link Building Strategy? Create Content!

Need a Link Building Strategy?  Create Content!

So a few weeks ago we talked about Off-Page Optimization where the whole strategy there is to get inbound links and to do a good job of internal linking.  So after you have mastered internal linking it’s time to get those external links.  This can be extremely challenging and if you go about it the [...]

Continue reading...

How Serious are XSS Threats for .edu’s?

How Serious are XSS Threats for .edu’s?

Well, thanks to the keen eyes of fellow higher ed tweeter @gilzow for spotting the article, plenty of these guys could tell you just how frustrating XSS attacks can be.  There’s simply no avoiding the fact that the more dynamic and complex our higher ed sites get, the more prone we are to these exploits.  [...]

Continue reading...

Are you human? is CAPTCHA needed? Some Alternatives.

Are you human? is CAPTCHA needed? Some Alternatives.

If you have ever filled out a form online you have probably encountered a CAPTCHA. They come in many shapes and sizes. I am going to detail methods I’ve used to block bots from taking advantage of forms and their pros and cons. If you use a technique that’s not below just comment, the more [...]

Continue reading...

Social Networking Research: 99% of Your Audience Are On Them, Still Need More Convincing?

This data from the Participatory Marketing Network (PMN) was simply too compelling.  The article talks about how the majority of Gen Y have not yet taken flight on Twitter claiming that only 22% of 18-24 year olds are on it. However, you could flip this data to say that almost a quarter of them are [...]

Continue reading...

Image Library: Moving from Extensis Portfolio to Google’s Picasa

Image Library: Moving from Extensis Portfolio to Google’s Picasa

We’ve been using Extensis Portfolio Server and clients for five years between two departments, Public Affairs and Design & Printing Services, to attempt to organize our digital image library of nearly 50,000 images. We’re also starting to store videos on this same server. We have a mixed environment of PC and Mac platforms. The PCs [...]

Continue reading...