Archive | September

Email Management: 10 Rules For Taking Back Control of Your Inbox

Email Management: 10 Rules For Taking Back Control of Your Inbox

Email is supposed to be a blessing, not a curse.  If you would have told people fifteen years ago that email would be just as vital or more vital than the phone was at that time they would have laughed at you.  Unfortunately email today is probably the biggest consumer of a normal business day [...]

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Interview with CampusTweet.com

Last week one of my friends on Twitter tweeted, “Just added myself to https://campustweet.com  - Ithaca College and Georgetown University.”

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Join Us for a Pre-HighEdWeb Saturday Night Tweetup

Join Us for a Pre-HighEdWeb Saturday Night Tweetup

Hey everyone!  Are you getting into Milwaukee a little bit early for HighEdWeb this year?  Then be sure to join myself and Rachel for a Tweetup at Mo’s Irish Pub Saturday night at 8:00PM.  We’ll gather in the hotel lobby of the Hilton about 10 minutes ahead of time and walk down to the pub [...]

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Book Review: Free Culture by Lawrence Lessig

Book Review: Free Culture by Lawrence Lessig

If you follow me on Facebook or Twitter, you might have caught on that I recently got into the book Free Culture: The Nature and Future of Creativity by Lawrence Lessig, one of many that I’ve been meaning to check off my least of to-reads.  Let me spoil the review by telling you not to [...]

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Salary versus Autonomy

Salary versus Autonomy

Like many of you, I’ve read Michael Fienen’s Equal Pay for Equal Work post from a few weeks ago.  (It’s worth a look, if you haven’t read it.)  If we want to recruit experts, it would make sense that we may have to lure them in with expert-level pay.  (I’d add to this that depending [...]

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Save your sanity and use a grid

Save your sanity and use a grid

University web designers have a tough enough job as it is, juggling users needs while pleasing committees and numerous other stakeholders. Doesn’t matter if your web office has complete control or just influence, using a grid can make completely unrelated sites look uniform.

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Trust Agents & Higher Ed

Trust Agents & Higher Ed

In the New York Times bestselling book Trust Agents, Chris Brogan and Julien Smith talk about the six principles of being a Trust Agent:

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New Tools and Techniques but Marketing is Still About Creativity

New Tools and Techniques but Marketing is Still About Creativity

Earlier this week I wrote a post on our HubSpot Inbound Marketing blog about marketing creatively.  The real takeaway from that post, although you should still give it a read, is that successful marketing hasn’t really changed over the years, only the channel you market through.  Marketing simply has some different tools and techniques needed [...]

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Show Me The Conversions

The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

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The Online Education Game is Changing

The Online Education Game is Changing

The walled garden of higher education just took a volley from one dangerous cannon.  It’s a cannon that might not knock the wall down this time, but there will certainly be successors that could.  What I’m talking about is a place called StraighterLine.com.  The short of it is that for $99 a month, you can [...]

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